SEO for People Who Don’t Want a Website: How to Make Your Liinks Page Actually Rank
You want search traffic… but you do not want to spend your weekends wrestling with WordPress, theme updates, and whatever a “child theme” is.
Fair.
Here’s the good news: if you’re using Liinks as your main hub, you can show up in search results without a full website. You just have to treat your Liinks page a little more like a tiny, focused homepage—and a little less like a parking lot for random buttons.
This guide walks you through how to make your Liinks page discoverable, clickable, and actually capable of ranking for the kinds of things your audience is googling.
Wait, Can a Liinks Page Even Rank on Google?
Short answer: yes, it can.
Longer answer: it depends on:
- How competitive the keyword is
- How well your page matches what searchers want
- How clearly your page explains who you are and what you do
- Whether other places on the internet are pointing back to it (links, mentions, profiles)
If you’re trying to rank for “marketing”, that’s going to be a no from Google. But if you’re going after things like:
“Denver elopement photographer Instagram”“Notion templates for freelance designers”“TikTok crochet patterns creator”
…then a well-optimized Liinks page can show up, especially when people search your name + niche.
This matters because:
- You get found beyond social – People search your name, your handle, or “that thing you do.” You want your Liinks page to show up looking like a legit hub, not a mystery.
- You don’t need a full site to look professional – For a lot of creators, a smart, SEO-aware Liinks setup is enough to get discovered, booked, or clicked. (If you want to go deeper on that decision, bookmark Your Homepage Is Overrated: When a Liinks Page Should (and Shouldn’t) Replace a Full Website.
- You can grow into a site later – The work you do now on keywords, positioning, and structure will transfer nicely if you ever decide, “Fine, I’ll get a full site.”
Step 1: Decide What You Actually Want to Rank For
SEO without a focus is just vibes.
Before you touch your Liinks page, decide what kind of search you want to show up for. Start with:
-
Your name or handle + what you do
Examples:“Jordan Lee social media strategist”“@brownbudget girl budget templates”“Studio Nova tattoo artist Chicago”
-
Your niche + your platform or format
Examples:“ADHD study tips TikTok creator”“YouTube thumbnails designer for coaches”“wedding DJ mixes SoundCloud”
-
Local + niche (if relevant)
Examples:“Austin brand photographer Instagram”“Brooklyn curly hair stylist Reels”
You do not need a giant keyword list. You need:
- 1–2 phrases that describe who you are
- 1–3 phrases that describe what you offer and for whom
Write those down. You’ll use them in:
- Your Liinks page title
- Your description/bio
- Your key link titles
Step 2: Make Your Page Title Do Some Heavy Lifting
Your page title is one of the strongest SEO signals you get.
Instead of:
Jordan ✨ | Creator
Try:
Jordan Lee – Social Media Strategist for Creators & Coaches
Or:
Studio Nova – Chicago Elopement & Micro-Wedding Photography
A simple formula you can steal:
[Name/Brand] – [What you are] for [who you serve] [optional: location]
Examples:
- Lena Cruz – ADHD-Friendly Study Tips Creator on TikTok
- Glow Haus – Natural Nail & Gel Manicures in Portland
If someone googles your name + “what you do,” your Liinks title should make it painfully obvious they’ve found the right person.
Step 3: Write a Mini SEO-Friendly Bio (Without Sounding Like a Robot)
This is where you give search engines and humans a short, clear summary of:
- Who you are
- What you do
- Who it’s for
- What they can do next
Aim for 2–4 sentences. Sprinkle in those phrases you picked earlier.
Bad example:
I make content and help people. Click the links below.
Better example:
I’m Jordan, a social media strategist helping creators and coaches grow with simple, sustainable content plans. I share templates, Notion systems, and 1:1 strategy sessions so you can stop guessing and start growing. Explore my content kits, book a strategy call, or binge my best free resources below.
Notice what’s happening:
- “social media strategist” (role)
- “creators and coaches” (audience)
- “templates, Notion systems, and 1:1 strategy sessions” (offers)
That’s keyword-rich and human.
If you want help tightening that copy, you’ll like From ‘Check Out My Stuff’ to ‘Book Me Now’: Rewriting Boring Link-in-Bio Copy into Clickable Micro-CTAs.
Step 4: Turn Your Links into Keyword Clues
Those little buttons on your Liinks page are more than navigation. They’re tiny SEO clues.
Instead of vague labels like:
- “New video”
- “My offer”
- “Work with me”
Try labels that explain what the thing is and who it’s for:
- “Content Strategy Call for Coaches (60 Minutes)”
- “Notion Content Calendar Template for TikTok Creators”
- “Chicago Elopement Photography Portfolio”
- “Curly Haircut Pricing & Booking – Brooklyn Salon”
This helps:
- Search engines understand what your page is about
- Humans instantly find what they came for
- Click-through rate (CTR) improve—which is a nice signal to search engines that your page is useful
If you want to go deeper on making those buttons irresistibly clickable, check out From ‘Check Out My Stuff’ to ‘Book Me Now’: Rewriting Boring Link-in-Bio Copy into Clickable Micro-CTAs.
Step 5: Add a Few “Text-Heavy” Sections (Without Building a Whole Blog)
One limitation of any link-in-bio tool is that you don’t have endless space for long-form content.
But you can:
- Add a short “About” section with a couple of keyword-rich paragraphs
- Include a “Who I Work With” or “What I Create” blurb
- Add short descriptions under key links that explain what’s inside
Think of this as giving search engines a little more context to grab onto.
Examples of useful mini-sections:
- Who I Work With – a 2–3 sentence blurb about your ideal clients or audience
- Services – short descriptions of each offer
- Featured Resources – a sentence or two about your top free or paid resources
You’re not trying to write a novel. You’re just making sure your page isn’t only a list of buttons.
If you’re curious how to turn your Liinks layout into more of an experience (which also helps people stick around longer—another positive signal), read Beyond “Link in Bio” Lists: Turning Your Liinks Page into an Interactive Content Experience (Without Code).
Step 6: Claim Your Real Estate Everywhere (a.k.a. Easy Backlinks)
You don’t need a full “link building strategy.” You do need to make sure your Liinks URL shows up in all the obvious places.
Where to drop your Liinks link:
- Every social profile – Instagram, TikTok, X, YouTube, Pinterest, LinkedIn, Facebook Page, Threads, etc.
- Creator platforms & marketplaces – places like Fiverr, Upwork, Contra, or niche-specific directories
- Podcast guest bios – if you’re ever on a show, ask them to link your Liinks page as your main hub
- Guest posts, roundups, or interviews – always include your Liinks URL in your bio
- Email signature – “All my links in one place: [your Liinks URL]”
These links help:
- Search engines see your Liinks page as your “home base”
- People actually find you when they’re bouncing between platforms
Pro tip: try to use consistent wording around your link, like “social media strategist for creators” or “Austin elopement photographer,” so search engines start connecting those phrases with you.
Step 7: Make Your Page Fast, Clean, and Actually Clickable
SEO isn’t just about words. It’s also about whether people land on your page and think, “Oh cool” or “Absolutely not.”
Some very non-technical things you can do:
- Keep it skimmable – Short sections, clear headings, and logical grouping of links.
- Trim the clutter – If a link hasn’t been clicked in weeks and isn’t essential, archive it.
- Prioritize your top 3–5 actions – Put your most important links at the top.
- Make buttons readable – High contrast, decent font size, no “light grey on slightly lighter grey” situations.
If people land on your Liinks page and immediately bounce, that doesn’t help your chances of ranking—or your chances of getting paid. For a quick visual tune-up, run through The 10-Minute Link-in-Bio Audit: Quick Fixes That Make Your Page Look Instantly More ‘Pro’.
Step 8: Use Content You Already Have to Boost Your Liinks SEO
You might be thinking, “Okay, but if I don’t have a website, where is all this search traffic going?”
Here’s the fun part: your Liinks page is the destination.
When you post content on social, think about:
- Using your target phrases in captions – e.g., “If you’re a coach looking for a social media strategist…”
- Pinning posts that mention your niche clearly – so when people search on-platform, they find you
- Linking back to your Liinks page – especially in YouTube descriptions, TikTok bios, and pinned comments
You’re essentially building a little ecosystem where:
- People find your content
- Your content points to your Liinks
- Your Liinks page clearly explains what you do and what to click next
Search engines like setups where everything points consistently to the same “home.” That can absolutely be your Liinks page.
Step 9: Watch What People Actually Click (and Adjust)
SEO is not a one-and-done situation. But it also doesn’t need to be a full-time job.
Every so often, peek at your Liinks analytics and ask:
- Which links are getting the most clicks?
- Are people clicking the things you want them to click?
- Do certain labels or sections seem to get ignored?
If your top link is getting tons of clicks but not leading to results, you might need to:
- Change the label (make it clearer or more specific)
- Move it higher or lower
- Swap what it points to (e.g., from a generic homepage to a specific offer or portfolio)
If you want help decoding those numbers, read CTR in Real Life: What Your Liinks Click-Through Rate Is Actually Telling You (and What to Fix First) and Beyond A/B Testing: Tiny Liinks Experiments That Reveal What Your Audience Really Wants.
Those tiny experiments aren’t just good for conversions—they also help with SEO, because pages that people click around on and stay on tend to do better than pages everyone bounces from.
Step 10: Know When a Liinks-Only Setup Is Enough (and When It’s Not)
You can absolutely build a solid presence with just Liinks. But there are moments when a full site starts to make sense.
A Liinks-only setup is usually enough when:
- You’re a creator or freelancer with a few clear offers
- Most of your traffic comes from social platforms
- You want one simple, good-looking hub you can update fast
You might eventually want a full site when:
- You’re trying to rank for competitive, high-volume keywords
- You want to publish long-form articles or case studies for SEO
- You’re running ads that need dedicated landing pages and tracking setups
The good news: nothing you’re doing now is wasted. All the clarity you’re building into your Liinks page—keywords, positioning, structure—will make any future website project 10x easier.
If you’re on the fence, Link in Bio vs. Full Website: The SEO Tradeoffs No One’s Talking About is your next read.
Quick Recap
You don’t need a full website to start playing the SEO game. To give your Liinks page a real shot at ranking:
- Pick clear search phrases you want to be known for (name + niche + maybe location)
- Use those phrases in your page title so your role and audience are obvious
- Write a short, human bio that explains who you are, what you do, and for whom
- Turn vague buttons into descriptive links that include keywords and benefits
- Add a few short text sections (About, Services, Who I Work With) for extra context
- Get your Liinks URL everywhere – socials, directories, bios, email signatures
- Keep your page clean, fast, and focused so people actually click around
- Watch your analytics and tweak based on what people are doing
None of this requires a dev, a redesign, or a 40-page SEO audit. It’s just making your existing Liinks setup a little more intentional and a lot more discoverable.
Your Next Tiny Step
Don’t try to overhaul everything at once. Pick one of these to do in the next 15 minutes:
- Rewrite your Liinks page title using the [Name] – [What you are] for [who you serve] [location] formula
- Update your bio to include your role, audience, and main offers in 2–4 sentences
- Rename your top three links so they’re specific, keyword-rich, and action-oriented
Then open your Liinks dashboard and make those edits.
You can absolutely be “the person who ranks on Google” without being “the person who spends weekends fixing their website.” Your Liinks page can carry way more weight than a cute list of buttons—if you let it.
