
How to Optimize Your Link-in-Bio for Social Search (Because Gen Z Isn't Googling You)
Nearly half of Gen Z now uses TikTok and Instagram as their primary search engines instead of Google. That means your next customer isn't typing your name into a browser. They're searching 'best fitness coach in Austin' on TikTok or 'affordable wedding photographer' on Instagram. Here's how to make sure your link-in-bio page is the destination they land on.









































































































































































































































































































































































































































































