How to Name the Links on Your Link in Bio (So People Know What They're Tapping)

You spent a week on your profile photo. You picked a colour palette. You agonised over the order of your buttons.

Then you named the first one "Link" and moved on with your life.

This is the part of a bio page almost nobody edits twice, and it is the part doing the most work. Your visitor cannot see your shop before they tap. They cannot preview your newsletter, or your booking form, or the video you want them to watch. All they get is a few words on a rectangle, and from those few words they decide whether the thing behind it is worth the two seconds it takes to load.

The label is not a caption for the link. For the person reading it, the label is the link.

This guide is about writing better ones. What the words have to accomplish, six patterns that reliably earn taps, the generic labels that quietly leak clicks, and a rewrite you can finish in about twenty minutes.

What a label is actually competing against

Picture how a bio page is really consumed. Someone taps through from a story or a comment, lands on your page mid-scroll, and gives it a fast vertical sweep with their thumb already moving. They are not reading. They are pattern matching, looking for the one thing they came for.

In that sweep, every label has to survive three questions at once:

Where does this go? Not the platform, the destination. "Substack" tells me the software you use. "The weekly recipe letter" tells me what arrives in my inbox.
Is it for me, right now? People sort themselves. A label that names an audience or an occasion lets someone skip four buttons and land on theirs.
What does it cost me? Money, time, an email address, a signup. Ambiguity here is expensive. People assume the worst and keep scrolling.

A label that answers all three gets tapped by the right person. A label that answers none of them gets tapped by nobody, or worse, gets tapped by somebody who bounces the second they realise what it was.

That second outcome is the one that hides from you. A misleading label still registers a click, so your dashboard shows a healthy number while the person behind it is already gone. If you want a sense of which numbers are worth trusting in the first place, we have written about the handful of metrics that actually matter.

Six label patterns that earn taps

These are drawn from pages currently live on Liinks. None of them are clever. That is the point.

1. Start with the verb

The fastest label to parse begins with the thing you want the person to do. Athletic Brewing runs their whole page on this: "Order Brews" and "Find a Store" sit at the top, two words each, no decoration.

Notice that neither label says "shop" or "website". They say what happens when you tap. Verbs also force you to commit to one action per button, which quietly solves a different problem: if you cannot think of a single verb for a link, that link is probably doing two jobs and should be two links.

Good verbs for a bio page: order, book, watch, read, listen, join, apply, download, find, get, subscribe. Weak verbs: check out, explore, discover, learn more. Those last four are what people write when they have not decided what the link is for.

2. Name the destination, not the medium

Joy the Baker's page is a clinic in this. Her links are labelled "Find recipes on Joy the Baker", "Visit The Bakehouse Texas", and "Subscribe to the free Substack!". Every one of them names a specific place with a specific thing in it.

Compare that to the version most pages ship with: "Blog", "Shop", "Newsletter". Those are filing categories. They describe how you have organised your business, which is a subject your audience has no opinion about. Naming the destination costs you three extra words and replaces a category with a promise.

3. Put the number in the label

Out in Tech labels one of their links "Join 30k+ members in Out in Tech's Slack". The number is doing an enormous amount of work in a very small space. It answers "is this active?" and "will there be anyone in there?" before the tap, which are the two doubts that stop people joining a community link.

Numbers travel well in labels because they are unambiguous and they are short. Subscriber counts, episode counts, how many items are in the guide, how many spots are left. If you have a number that makes the thing sound more real, it belongs on the button.

4. Put the price in the label

Urban Farmer TV runs an affiliate storefront where nearly every product button carries its price: "Pipe Mini Farm $71-$117", "Gardyn Mini Farm $449 - $899", "Vego Composter Kit $299.95".

This looks like it should reduce clicks, and it does. It reduces the clicks from people who were never going to buy a $449 mini farm, which is exactly what you want, because those clicks cost you nothing but they also teach you nothing. What is left is a click from somebody who already accepted the price. That is a far better signal than a big number full of people who bounced at the checkout page.

The same logic applies to anything with a threshold: a minimum booking, a course price, a "starts at" figure. Hiding it does not make it go away. It just moves the disappointment one page further from you, where you cannot see it.

5. State the payoff, not the mechanism

Katie Doble's newsletter link reads "Subscribe: to keep up-to-date on my book release". The mechanism is a subscribe form. The payoff is knowing when the book is out. She leads with the payoff and lets the mechanism follow.

Most newsletter buttons do the reverse. "Sign up", "Join the list", "Newsletter". Each one describes an obligation with no stated return. Nobody wants to be on a list. They want the thing the list delivers, and if you do not name it they will assume it is marketing email and keep going.

Try this swap on any signup link: write the sentence "you will get ___" and put whatever fills the blank on the button.

6. Let the description line carry the objection

If your page supports a second line under the title, that line is the most underused space on a bio page. It exists to answer the one question the label raises.

Joy the Baker's "Visit The Bakehouse Texas" is followed by "A popup Bakery in Bellville, TX the first Saturday of every month". The label names the destination, the line handles the "wait, where and when" that a popup bakery immediately provokes. Athletic Brewing's podcast card does the same thing: the title names the guest, the line explains why you should care about him.

The rule for the description line is simple. Do not restate the label with more words. Answer the objection.

Labels to retire today

Some phrasings are close to universally worse than whatever they replaced. If any of these are live on your page, they are the fastest wins you have.

"Click here" / "Tap here": describes the physical action, which the person already understood, and uses the entire label to do it.
"Visit Website": the single most common label on the internet and the least informative. Which website? To do what? Name it.
"Link" / "Link in bio": you are already inside the link in bio.
"More" / "Learn more" / "See more": more of what?
"My Shop": the "my" is doing nothing. "Shop the summer collection" or "Shop knitwear" tells a visitor whether their thing is in there.
"New post!" / "Latest video": these age badly. In three weeks it is not new, and you will not remember to change it. Name the actual post or set the link up as a feed instead.
Bare platform names: "Instagram", "TikTok", "YouTube" as full width buttons. Social profiles belong in the icon row at the top of your page, where they take one line instead of five and leave your button slots for things that only exist on your page.

That last one is worth a moment. Every full width button you spend on a platform someone can already find is a slot not spent on the thing you actually want them to do. For more on how position and scarcity interact, see our piece on ordering your buttons and the click curve.

The twenty minute rewrite

You do not need to redesign anything. Open your page in an editor and work through this in one sitting.

Step 1. Write down the one job. Before touching a label, finish this sentence: "if a stranger does one thing on this page today, it should be ___". Everything below depends on this answer.

Step 2. List your current labels in a column. Just the words, no design, no order. Seeing them stripped of colour and layout is uncomfortable and useful. This is roughly what your visitor sees.

Step 3. Mark every label that fails the three questions. Where does it go, is it for me, what does it cost. One failure is survivable near the bottom of the page. Two failures anywhere is a rewrite.

Step 4. Rewrite the top three first. The top of your page absorbs most of the taps, so a better label there is worth more than a better label anywhere else. Aim for two to six words, verb first where it fits.

Step 5. Add a description line to anything that needs a caveat. Prices, locations, dates, who it is for, how long it takes.

Step 6. Read the column out loud. Labels that sound strange spoken usually read strangely too. This catches the ones that are technically accurate and completely lifeless.

Step 7. Check it on a phone. Long labels wrap to three lines on a narrow screen and stop looking like buttons. If yours wraps, cut it. While you are in there, it is worth running a proper ten minute page audit to catch anything else that has drifted.

How to tell whether it worked

Give it two weeks and compare like for like.

The metric that matters is not total clicks on the page. It is the share of clicks going to your priority link. If you rewrote the top button and it went from a quarter of your clicks to nearly half while your visitor count stayed flat, the label did its job. Your Liinks analytics show per-link click counts, which is exactly the comparison you need.

Two things to watch out for. First, change one label at a time on the links you care about, or you will not know which change did what. Second, a label rewrite that increases clicks but not sales was not a better label, it was a vaguer one. Clicks that do not convert usually mean the button promised something the destination does not deliver.

TL;DR

The label is the only information a visitor has before they tap. Treat it like the product page it is standing in for.
Every label should answer three things: where it goes, whether it is for me, and what it costs.
Six patterns that work: lead with a verb, name the destination rather than the medium, put the number in, put the price in, state the payoff rather than the mechanism, and let the description line handle the objection.
Retire "Click here", "Visit Website", "Link", "More", "My Shop" and bare platform names. Social profiles belong in the icon row, not in a button slot.
Rewrite the top three labels first. That is where the clicks are.
Measure the share of clicks going to your priority link, not the total.

Rename one button before you close this tab

Pick the button you most want people to tap. Read its label. Ask yourself whether a stranger, mid-scroll, could tell what is behind it and whether it is for them.

If the answer is no, you have found the highest leverage edit available to you today, and it takes about forty seconds.

Liinks makes this genuinely quick: edit the title and description on any link, reorder as you go, and watch the per-link numbers move. If you do not have a page yet, you can build one free and get the labels right from the start, which is considerably easier than fixing thirty of them later.