What to Link When You’re Launching Nothing: Low-Lift Liinks Ideas That Still Grow Your Brand Between Big Drops

You know that awkward season between launches?

No new offer. No big announcement. No “link goes live at midnight” drama. Just… vibes.

This is where a lot of creators quietly ghost their link in bio. If you’re not actively selling something, it’s tempting to let that little URL coast on last month’s links and hope no one taps it too hard.

But here’s the thing:

Your most interested people click your bio when you aren’t launching.

They’re not chasing a discount code. They’re curious about you. And if they land on a stale, slightly dusty page, you’re wasting:

Future buyers who are warming up
Brand partners checking if you’re legit
Lurkers who are finally ready to go deeper

You don’t need a new product to make that click count. You just need a low-lift, always-useful setup on your link in bio.

That’s where a flexible tool like Liinks shines: it’s built for creators who want their page to actually look good, stay easy to update, and quietly work for them between big drops.

Let’s build a “no-launch” link strategy that still grows your brand, your list, and your waitlist.

Why Your Link Still Matters When Nothing Big Is Happening

When you’re not promoting a launch, your link in bio is doing three quiet but important jobs:

Nurturing – helping people binge your best stuff so they trust you more.
Qualifying – showing what you’re about so the right people stick and the wrong people self-select out.
Collecting – emails, waitlist signups, inquiries, and soft yes’s for future offers.

Think of your Liinks page like a lobby, not a billboard. Sometimes there’s a big event; other times, people are just wandering in to see what you’re about.

Your job: make the lobby feel intentional, even when there’s no red carpet moment.

The “No-Launch” Rule: Every Link Should Do One of Three Things

When you’re in a quiet season, every link on your page should do at least one of these:

Deepen connection ("I feel like I know you")
Clarify your value ("Oh, that’s what you do")
Capture interest for later ("I want to hear about the next thing")

If a link does none of the above, it’s clutter.

This is where a quick check with something like The 10-Minute Link-in-Bio Audit is gold. A few tiny tweaks can make your page look more pro and more purposeful, even when you’re not pushing a specific offer.

Let’s walk through low-lift link ideas that hit those three goals without requiring a 42-slide launch deck.

1. The “Start Here” Strip: Guide New People Without Building a Funnel

You do not need a full funnel build to be strategic. You do need a clear starting point.

Add a simple “New here? Start with these” section at the top of your Liinks page.

What goes in your Start Here strip

Pick 3–5 of these:

Your best intro post – A reel, YouTube video, or blog that explains who you are and what you do.
Your “big idea” piece – The post where you explain your philosophy, hot take, or unique approach.
One “win” story – A case study, testimonial, or before/after that shows your work in action.
Your highest-saved tutorial – That how-to people keep asking for.
A low-commitment opt-in – A quick checklist, mini-training, or template.

Micro-CTA ideas for those buttons:

“Binge this first: How I help creators make more from less content”
“Watch: The 7-minute video that explains my whole approach”
“See the receipts: Client results + screenshots”

If you want to go deeper on how screenshots and proof can quietly sell for you, bookmark Screenshots Sell: How to Turn Social Proof into Strategic Liinks Sections That Quietly Close Clients.

2. The Evergreen Library: Make Your Old Content Do New Work

If you’ve been posting for more than six months, you’re sitting on a content vault. Most of your audience has never seen your best stuff—or they saw it once at 11:37 p.m. and promptly forgot.

Quiet season is evergreen season.

Build a tiny “resource library” on your page

Create a section labeled something like:

“Best of the archive”
“Creator resource library”
“Bingeable tutorials + deep dives”

Inside, group links by outcome, not format:

“Grow your audience” – links to your top posts about reach, engagement, or discovery
“Make more from what you already have” – repurposing, productizing, or upselling content
“Behind-the-scenes business stuff” – pricing, systems, mindset, client experience

Each button should finish the sentence: “I want to…”

Examples:

“I want to grow: My top 3 posts on audience-building”
“I want to sell: How I turned followers into clients, step by step”
“I want to repurpose: One reel into five pieces of content”

If you like this “no new content” energy, you’ll love The ‘No New Content’ Strategy: How to Turn Your Existing Posts into a High-Converting Liinks Resource Library.

Why this works between launches

People who are almost ready to buy can binge you into their “must-hire” list.
New followers get a curated experience instead of a random scroll.
You stay top of mind without posting twice a day.

Low lift, high return.

3. The Soft Waitlist: Capture Future Buyers Without a Big Promise

You might not know your next launch date, but you probably know the direction you’re heading.

Use that to your advantage with soft waitlists:

No long sales page.
No detailed offer breakdown.
Just: “This is what I’m building next. Want to hear when it’s ready?”

Simple soft waitlist ideas

Create one or two buttons like:

“First to know: My next group program for creatives”
“VIP list: Templates + tools I’m quietly building behind the scenes”
“Early birds: Coaching spots opening again soon”

These can go to:

A simple email form (use tools like ConvertKit, Flodesk, or MailerLite)
A quick Typeform or Tally survey asking what they want most
A private interest list on your existing newsletter platform

Keep the copy casual, not committal:

“No spam, no 47-email sequences. Just a quick note when this is real.”

This way, your Liinks page is quietly collecting warm leads while you figure out the details.

4. The Relationship Row: Links That Deepen the “I Know You” Factor

Not every link needs to sell. Some should simply make people feel closer to you.

When you’re not launching, lean harder on relationship-building links:

“My story” – a post, podcast episode, or YouTube video where you share your journey.
“Behind the scenes” – your favorite platform for more real-time content (Stories, TikTok, vlog channel, newsletter).
“What I’m working on” – a short Loom video or Notion page with a casual update.

Button copy ideas:

“The long version: How I got here (and almost quit twice)”
“Come behind the scenes: Daily stories + experiments”
“What I’m building quietly right now”

These links:

Turn lurkers into true fans
Make pitching and selling later feel less abrupt
Give collaborators and brands more context about you

And no, you don’t need a full website About page for this—one strong piece of content linked cleanly from your Liinks page does the job.

5. The “Work With Me (Soon)” Setup: Be Bookable Even When You’re “Closed”

You might not be taking new clients, but it’s still smart to:

Show what you usually offer
Give people a way to raise their hand for later

Try a low-lift services section like:

“How I usually work with clients” – a short overview page or PDF
“Waitlist for 1:1 spots” – a simple form asking for name, email, and what they’re interested in
“Collab & press inquiries” – a dedicated link for brands, podcasts, or partners

Micro-CTA examples:

“See my services (even if they’re waitlisted)”
“Join the waitlist: Get notified when spots open”
“Pitch me: Collabs, interviews, and partnerships”

If you’re a service provider (coach, stylist, photographer, freelancer), this kind of setup is non-negotiable. For more detail on turning clicks into bookings, check out “Link in Bio” for Service Businesses: How Coaches, Stylists, and Photographers Can Turn Clicks into Booked Calendars.

6. The Social Proof Corner: Keep Your Receipts On Display

Even between launches, people are quietly asking:

“Is this person actually good at what they do?”

You don’t need a full case study library. You do need a tiny, always-on proof corner.

Ideas:

“Client wins” – a highlight reel of screenshots, testimonials, or quick before/after snapshots.
“Results & reviews” – a single page or gallery with your best proof.
“Trusted by” – logos of brands, podcasts, or publications you’ve worked with.

Button copy:

“See client wins + receipts”
“What people are saying (screenshots inside)”
“Results: From ‘no idea’ to ‘booked out’”

Set this up once, then update occasionally as new wins roll in. It quietly does the heavy lifting so that when you do launch, people already see you as a safe bet.

7. The “Low-Energy Maintenance” Routine for Your Liinks Page

You don’t need a full rebuild every time your energy dips. Use a 15-minute monthly maintenance instead.

Once a month (set a reminder), open your Liinks page and:

Archive anything expired.
- Old discount codes
- Closed launches
- Event links that are done
Promote one thing you care about most right now.
- Move that link to the top
- Freshen the micro-CTA (see From ‘Check Out My Stuff’ to ‘Book Me Now’: Rewriting Boring Link-in-Bio Copy into Clickable Micro-CTAs for ideas)
Swap in one “best of” piece.
- Look at your analytics on Instagram, TikTok, or YouTube
- Add the most-saved or most-watched piece to your Start Here strip
Check the vibe.
- Does the page still look like your brand?
- Are fonts, colors, and spacing clean and consistent?
- If not, a quick glow-up using ideas from The “Link in Bio” Glow-Up: Tiny Visual Tweaks That Make People Actually Want to Click goes a long way.

Fifteen minutes. Once a month. That’s it.

Putting It All Together: A No-Launch Liinks Layout You Can Steal

Here’s a plug-and-play layout you can build on Liinks in under an hour—even if you’re “launching nothing.”

Section 1: Start Here

Button 1: “New? Watch this first (7-min intro)”
Button 2: “My story: How I got here”
Button 3: “Client wins + results”

Section 2: Resources

Button 4: “Grow your audience: My top 3 posts”
Button 5: “Make more from what you have: Repurposing tips”
Button 6: “Free checklist: [Your niche] quick-start guide”

Section 3: Work With Me (Soon)

Button 7: “See how I usually work with clients”
Button 8: “Join the waitlist for 1:1 support”
Button 9: “Collabs & interviews: Pitch me here”

Section 4: Stay Connected

Button 10: “Newsletter: Weekly behind-the-scenes + experiments”
Button 11: “Daily stories & real-time updates”

You can add, remove, or rename sections—but keep the spirit:

A clear starting point
A small, curated library
A future-facing way to work with you
A path to stay in your orbit

TL;DR: You’re Never Really “Launching Nothing”

Even when you’re not pushing a new offer, your link in bio is still:

Shaping how people see your brand
Quietly collecting warm leads
Helping future buyers binge and believe in you

By turning your Liinks page into a:

Start Here strip for new people
Evergreen resource library for binge-readers
Soft waitlist for future offers
Relationship row for deeper connection
Proof corner for results and reviews

…you stay “open for business” without being in launch mode 24/7.

Your Next Tiny Step (Because You Don’t Need a Big One)

Don’t rebuild your whole page. Just:

Open your current bio link.
Ask: “If someone tapped this right now, would they know what to do next?”
If the answer is “ehhh,” do this:
- Add one Start Here button.
- Add one soft waitlist or newsletter button.
- Add one proof button with screenshots or testimonials.

If you want a page that actually looks good while you do it, set up or refresh your page on Liinks. Give yourself one hour, a cup of coffee, and this post as your checklist.

No launch required.

Your link can still work for you—quietly, consistently, and very much on-brand—between the big, shiny moments.