Screenshots Sell: How to Turn Social Proof into Strategic Liinks Sections That Quietly Close Clients

You can have the best offer in your niche, the cleanest branding, and the most poetic micro-CTA copy… and people will still think:

“Okay, but has this actually worked for anyone?”

That tiny, skeptical voice is the reason screenshots sell.

Not because they’re cute. Not because everyone else is doing it. But because screenshots are the closest thing your future clients have to proof that you’re not just really good at writing your own About section.

And when you combine those screenshots with a well-structured, good‑looking Liinks page? You get something wild:

A link in bio that quietly closes clients before they ever DM you.

Let’s turn your random folder of receipts into strategic sections on your Liinks page that do the heavy lifting for you.

Why Screenshots Are Secretly Your Best Salespeople

People believe people more than they believe you.

That’s it. That’s the entire psychology of social proof.

When someone taps your bio link, they’re usually somewhere between:

“I like your vibe, but I don’t totally get what you do yet,” and
“I’m interested, but I need a reason to trust you with my money / brand / hair / inbox.”

Screenshots bridge that gap fast because they:

Show real outcomes – DMs, reviews, Stripe notifications, before/afters, client wins.
Borrow other people’s words – which sound less like a pitch and more like a recommendation.
Lower perceived risk – “If it worked for them, maybe it’ll work for me.”

When those screenshots are dumped in random Stories Highlights? Cute.

When they’re organized into intentional sections on your Liinks page, right next to your booking and purchase links?

That’s when they start quietly selling for you.

The Big Shift: From “Here Are My Receipts” to “Here’s Why You’re Safe to Buy”

Most creators use social proof like confetti.

Random testimonials on random posts. A “Client Love” highlight that hasn’t been updated since 2023. The occasional humblebrag caption.

We’re going to do something different: treat your screenshots like strategic assets and build them into the structure of your link in bio.

Before we get tactical, ask yourself:

What do my best-fit clients worry about before buying?
Examples:
- “Will this work for my niche?”
- “Is this worth the price?”
- “Will they actually deliver on time?”
- “Am I too beginner / too advanced for this?”
Which screenshots directly answer those fears?
- Results from people like them
- Messages about your process and communication
- Wins that happened quickly (or sustainably over time)

Those answers become the categories for your Liinks social proof sections.

Step 1: Audit the Receipts You Already Have

Before you go chasing new testimonials, raid your camera roll and inbox.

Look for:

DMs and emails where people:
- Thank you for a specific result
- Say “this finally clicked” or “I’ve never seen it explained like this”
- Mention numbers: revenue, followers, bookings, time saved
Comments under your posts saying things like:
- “I used this and booked 3 clients.”
- “This tip alone was worth the price.”
Screens from your own tools:
- Stripe / PayPal / Shopify dashboards (cropped, anonymized)
- Email list growth charts
- Booking calendars filled up after a launch

Then, sort them into 3–5 loose piles:

Big wins (revenue, booked-out calendars, dramatic before/after)
Process praise (easy to work with, clear communication, supportive)
Beginner breakthroughs (first sale, first client, first win)
Advanced validation (seasoned clients who still got results)
Relatability (people who sound like your ideal client’s twin)

You’ll use these piles to build themed sections on your Liinks page instead of one chaotic “Testimonials” dump.

If your page itself needs a glow-up before you add proof, run it through a quick checkup using the ideas from The 10-Minute Link-in-Bio Audit: Quick Fixes That Make Your Page Look Instantly More ‘Pro’.

Step 2: Decide Which Liinks Sections Need Social Proof (Hint: Not All of Them)

You don’t need testimonials under every single link. That just turns your page into a Yelp page with commitment issues.

Instead, prioritize:

Your main money link
- 1:1 services
- Flagship program
- Signature product/shop
Your “first step” link
- Freebie that leads into your funnel
- Low-ticket intro offer
- Quiz, workshop, or mini-training
Any offer that feels like a leap
- High-ticket packages
- Long-term commitments (retainers, memberships)
- Anything that asks for a lot of time, money, or vulnerability

For everything else (blog, podcast, general content), a simple micro-CTA is usually enough. You can upgrade those later using the ideas from From ‘Check Out My Stuff’ to ‘Book Me Now’: Rewriting Boring Link-in-Bio Copy into Clickable Micro-CTAs.

Step 3: Turn Raw Screenshots into “Proof Blocks”

A random DM screenshot is nice.

A Proof Block is a tiny, self-contained story that sells.

Each Proof Block on your Liinks page should have:

A mini headline
Think in outcomes, not compliments:
- “Booked 5 clients in 2 weeks from one email sequence”
- “Went from ‘no idea what to post’ to 30 days of content in one afternoon”
- “Doubled rates and still booked out the month”
A cropped, readable screenshot
- Zoom in on the key line.
- Blur names / photos if needed.
- Keep the background clean so it doesn’t fight your page design.
One line of context
Answer: Who is this and what did they buy?
- “Instagram coach after 3 weeks in the group program.”
- “Brand-new copywriter using the starter template pack.”
- “Local stylist after implementing the booking flow we built.”

On Liinks, you can:

Stack these Proof Blocks under a key button.
Use image blocks or cards to keep everything visually consistent.
Add a short caption under each screenshot so people don’t have to squint.

Formatting tip:
Use a consistent structure, like:

Result: Headline in bold
Who: Short descriptor
Screenshot: Image block

Repeat that 3–6 times and you’ve got a section that feels intentional instead of spammy.

Step 4: Build Social-Proof Sections That Match How People Decide

People don’t scroll through testimonials thinking, “Wow, what a robust sampling of customer sentiment.”

They’re thinking:

“Where’s the person who sounds like me?”
“Did anyone get the result I want?”
“Is this worth the awkward ‘I spent money on the internet’ feeling?”

So let’s structure your Liinks sections around those questions.

Section Idea #1: “People Like You” Row

Right under your main service or program link, add a row/stack called something like:

“See what other coaches/designers/photographers got”
“Results from people who started where you are”

Then include 3–5 Proof Blocks from:

Different niches (if you serve multiple)
Different starting points (beginner vs. seasoned)
Different personalities (the anxious one, the skeptical one, the “I’ve tried everything” one)

Section Idea #2: “Nervous Buyer” Reassurance

This one lives near your higher-ticket offers.

Label it something like:

“Worried you’re not ready? Read these.”
“For the ‘I’ve been burned before’ crowd.”

Include proof that speaks to:

Smooth process and communication
Clear expectations and support
You actually delivering what you promise (on time)

Section Idea #3: “Fast Wins & Long Games”

People want both:

Quick validation that they didn’t waste their money
Long-term proof that this isn’t just a 3-day dopamine hit

Create a section that pairs:

Fast win screenshots: “Booked 2 calls the day after we updated my page.”
Longer arc screenshots: “Six months later, this is still my highest-converting funnel.”

Visually, you might:

Use two columns on your Liinks layout: one labeled “Right away” and one labeled “Over time.”

This kind of structure pairs beautifully with the funnel ideas in From Freebie Hunters to Paying Clients: Mapping a Simple Conversion Funnel from Your Liinks Page—you’re basically showing the proof behind that funnel.

Step 5: Pair Every Proof Section with a Clear Next Step

Social proof without a next step is just a feel-good gallery.

The goal is not “Wow, they’re impressive.” The goal is “Okay, where do I sign up?”

For every social proof cluster on your Liinks page, ask:

“If someone is convinced by this, what’s the very next thing I want them to do?”

Then:

Put that button immediately above or below the screenshots.
Make the copy ultra-specific, for example:
- “I want results like this – book a consult”
- “Start with the same template they used”
- “Join the program they’re talking about”

Steal this simple structure:

Offer button – “Done-for-you email setup (limited spots)”
Tiny line of copy – “Curious if it actually works?”
Proof Block stack – 3–5 receipts
Repeat offer button – “Okay, I’m in – apply for DFY setup”

You’ve just created a mini sales page section inside your link in bio.

If your current page feels too crowded to add this, you might be due for a focused clean-up like the one in The ‘One Offer’ Liinks Makeover: How Simplifying Your Page Can Actually Boost Sales.

Step 6: Make It Look Like You Actually Planned This

Even the best testimonial loses power if it’s slapped onto a messy page.

A few design rules to keep your social proof looking premium, not chaotic:

Limit fonts and colors.
Use the same heading style for all Proof Block titles and keep screenshot borders consistent.
Use white space like it’s expensive.
Give each Proof Block room to breathe. Crammed proof feels scammy.
Crop aggressively.
Remove timestamps, random UI clutter, and “seen by 42 others.” Focus on the line that matters.
Align everything.
On Liinks, use consistent card widths and alignment so your proof section feels like one cohesive story, not a ransom note.

If you want a deeper dive on polishing the visuals around your new proof sections, pair this with The “Link in Bio” Glow-Up: Tiny Visual Tweaks That Make People Actually Want to Click.

Step 7: Keep Your Proof Machine Quietly Running

Social proof has a shelf life.

If your last testimonial mentions Clubhouse, people will notice.

Make this part of your normal workflow:

Create a “Proof” album in your phone.
Every time someone sends a win, screenshot it and drop it in.
Set a monthly reminder:
- Add 1–2 fresh Proof Blocks to your Liinks page.
- Retire anything that feels outdated or no longer matches your current offers.
Ask better questions when you request testimonials:
Instead of “Can you write me a testimonial?” try:
- “What was happening before we worked together?”
- “What changed after?”
- “What would you tell someone who’s on the fence?”

Those answers turn into stronger headlines and more compelling context lines under your screenshots.

Quick Recap: Your New Screenshot Strategy

Let’s pull this together so you can actually implement it on your next coffee break.

Raid your receipts.
Find DMs, emails, comments, and dashboards that show clear results, happy clients, and specific wins.
Sort by story, not by platform.
Group proof into themes: big wins, beginner breakthroughs, process praise, long-term results.
Turn them into Proof Blocks.
Each one gets a result-focused headline, a cropped screenshot, and one line of context.
Place them where decisions happen.
Under your main money link, your “first step” offer, and any scary-feeling investment.
Pair proof with a clear next step.
Always surround testimonials with obvious, specific buttons.
Make it look intentional.
Consistent styling, generous spacing, clean crops. Premium energy only.
Keep it fresh.
Update monthly, retire outdated proof, and keep collecting new wins.

Do this, and your Liinks page stops being a polite list of buttons and starts behaving like a quiet closer—warming people up, answering their unspoken fears, and nudging them toward the exact action you want them to take.

Your Next Move (Yes, Right After You Finish Reading This)

You don’t need a full rebrand, a new website, or a 47-step funnel to start closing more clients.

You need:

A handful of real screenshots
A few smartly named sections
One well-structured Liinks page

Here’s your simple, do-it-today plan:

Open your camera roll and DMs. Save at least 5 strong screenshots into a “Proof” album.
Log into Liinks. Add a new section under your main offer called “Real results from people like you.”
Turn those 5 screenshots into Proof Blocks with short headlines and context.
Add a bold button under that section: “Okay, I want this – book your spot.”

That’s it. That’s your first quiet closer.

Once you’ve done that, you can keep layering in more proof, more structure, and more strategy—but even this one section will make your link in bio feel less like a directory and more like a decision-maker.

Your screenshots are already selling you. It’s time to give them a proper stage.