Steal These High-Converting CTAs: Real-World Liinks Button Copy That Gets the Click

If your bio link is getting traffic but not many clicks, the problem probably isn’t your offer.

It’s your tiny, overworked, underpaid call-to-action button.

You know the one:

“Learn more” (about… what, exactly?)
“Click here” (risky)
“Shop” (vague)

Your audience is busy, slightly skeptical, and scrolling with one thumb while half-watching Netflix. Your button copy has about half a second to answer three questions:

What happens if I click this?
Is it worth my time?
Do I need to do it now?

When your buttons nail those questions, your link-in-bio stops being a polite suggestion and starts behaving like a quiet conversion machine.

That’s exactly what you can build with Liinksa flexible, fully customizable link in bio tool built for creators who want their page to actually look good and work hard.

Let’s steal some high-converting CTA formulas you can plug directly into your Liinks page.

Why Your Button Text Matters Way More Than You Think

You can have:

Gorgeous branding
A perfectly structured mini funnel (more on that in this post)
A genuinely great product or freebie

…but if your buttons are vague, generic, or confusing, people stall.

Good CTA copy does three jobs at once:

Clarifies the outcome
People click when they know exactly what they’re getting: a discount, a template, a playlist, a call.
Reduces risk
Words like free, no spam, 2-minute quiz, instant access lower the psychological cost of clicking.
Adds urgency or momentum
You don’t always need “Ends tonight!” energy, but you do want the button to feel like the natural next step, not optional homework.

The good news: you don’t need to be a copywriter. You just need the right templates and a clear sense of what each button is supposed to do.

Overhead view of a creator’s desk with a phone showing a stylish Liinks page full of bold CTA button

The 5 CTA “Jobs” Every Liinks Page Should Cover

Instead of thinking "I need a good button," think: "What job is this button doing?"

Most high-converting Liinks pages rely on a mix of these five CTA types:

Lead Capture – Grow your email list or SMS list.
Sales & Bookings – Sell products, services, or sessions.
Content Deep Dives – Send people to your best videos, posts, or articles.
Relationship Building – Get DMs, community joins, or low-friction interactions.
Low-Stakes Discovery – Let lurkers explore without pressure (portfolios, menus, about pages).

Let’s break down real-world-style button copy for each one.

1. Lead Capture CTAs That Don’t Sound Like Homework

If your email list growth is stuck, your button copy might be screaming “work” instead of “win.”

What people secretly want: something specific, fast, and useful… ideally without feeling like they just signed a 12-page contract.

Swap these out:

“Join newsletter”
“Subscribe”
“Sign up”

Steal these instead:

For creators offering a free guide or PDF

“Get the Free Notion Template”
“Download the 3-Email Launch Sequence”
“Grab the 7-Day Content Planner”

For coaches & service providers

“Steal My Client Onboarding Checklist”
“Get the Pricing Script I Use with Every Client”
“Download the Discovery Call Cheat Sheet”

For newsletter growth (without sounding boring)

“Get Weekly Creator Money Tips (No Bro Vibes)”
“Join 2,300+ Creators Getting My Sunday Playbook”
“Send Me the Next Issue”

Micro-optimizations that help:

Add a time promise: “5-Min Email Growth Checklist”
Add a safety promise under the button: “No spam. Unsubscribe anytime.”

Pair these with the tactics in Newsletter Growth on Autopilot: Using Liinks to Turn Social Traffic into Email Subscribers and you’ve got a list-building engine that runs quietly in the background.

2. Sales & Booking CTAs That Don’t Feel Pushy

If you sell anything—services, presets, prints, coaching, templates—your buttons need to do more than say “Shop”.

Your goal: make the next step feel obvious, low-friction, and aligned with the value you’ve already shown in your content.

For product shops (digital or physical)

“Shop the New Drop 20% Off Today”
“Get the Preset Pack I Use in Every Reel”
“Start the Course for $29”
“Unlock All Templates for One Price”

For coaches, consultants, and done-for-you services

“Apply for 1:1 Coaching” (great for higher-ticket offers)
“Book a Free 15-Min Fit Call”
“See Packages & Pricing” (excellent for people who hate mystery pricing)
“Get a Done-For-You Proposal”

For limited launches & promos

“Join the Waitlist for the Next Cohort”
“Claim Your Founder Pricing”
“Reserve Your Spot (Spots Are Limited)”

If you’re running a launch or holiday promo, pair these with a campaign-focused layout like we walk through in Seasonal Campaigns with Liinks: Simple Link-in-Bio Swaps that Drive Holiday Revenue.

3. Content CTAs That Turn Viewers into Fans

Sometimes the best “conversion” is just getting people to binge your work.

If you create a lot of content—YouTube, podcasts, blogs, TikToks—your CTAs should promise a clear payoff, not just “Watch YouTube”.

For long-form videos & podcasts

“Watch My 20-Min ‘Start a Shop’ Tutorial”
“Binge the ‘Quit Your 9–5’ Playlist”
“Listen to Episode 37: Pricing Without Panic”
“Start with My Most Popular Video”

For educational carousels, threads, or blog posts

“Read: How I Turned 1 Reel into $10K in Sales”
“See the Full Case Study”
“Read the Step-by-Step Breakdown”

For social-specific funnels

If you’re using Liinks as the bridge from, say, Instagram carousels to checkout (which you should—see Carousel to Checkout: Turning Instagram Posts into Sales with a High-Converting Liinks Page), try:

“Go to the Offer from Today’s Carousel”
“Get the Template from This Reel”
“See All Resources Mentioned in My Stories”

The more your CTA mirrors the language of the content they just saw, the more “of course I’ll click that” it feels.

Split-screen mockup showing on the left a boring link-in-bio with gray generic buttons like “Learn m

4. Relationship-Building CTAs (Because Not Everyone Is Ready to Buy)

Not every click needs to go straight to a sales page. Some of your highest-value buttons are the ones that deepen the relationship.

Think: DMs, communities, low-commitment interactions.

For DMs and 1:1 convos

“DM Me Your Question” (link to your IG DMs)
“Send Me Your Portfolio for Feedback”
“Ask Me Anything About Working Together”

You can even get more specific:

“DM Me ‘READY’ for Coaching Details”
“DM Me ‘AUDIO’ for the Podcast Setup List”

For communities & groups

“Join the Free Discord”
“Get Inside the Creator Group Chat”
“Join the Monthly Live Q&A”

For low-stakes engagement

“Vote on My Next Product” (link to a Typeform or Google Form)
“Tell Me What You’re Struggling With”

These CTAs are especially powerful when your Liinks page is acting as a mini-website that books clients or sells services, like we cover in From Feed to Portfolio: Turning Your Liinks Page into a Mini Website That Actually Books Clients.

5. Low-Stakes Discovery CTAs for the “I’m Just Looking” Crowd

Some people are curious but not ready to commit. That’s fine. Give them a button that lets them explore without pressure.

Great for portfolios, menus, and about pages

“See My Portfolio”
“Browse All Services”
“Meet the Studio”
“See Before & After Results”

For social proof & trust

“Read Client Stories”
“See What Students Are Saying”
“View Case Studies”

These buttons don’t push for an immediate sale—they warm people up so that your sales CTAs hit harder later.

How to Match CTA Copy to Button Design on Liinks

Even the best words can flop if the design is fighting them.

Because Liinks is fully customizable, you can tweak colors, fonts, spacing, and button styles so your CTAs don’t just read well—they look clickable.

1. Use visual hierarchy on purpose

Not every button should scream.

Make your primary CTA (the one that matters most) the boldest:
- Strong color
- Full-width button
- Maybe a small icon (→, ★, ⏱)
Use secondary styles (outline, neutral colors) for “nice-to-have” links.

If everything is loud, nothing’s important.

2. Match color to intent

Rough guide:

Warm colors (orange, red, coral): great for sales, launches, and “buy now” actions.
Cool colors (blue, teal): great for resources, guides, and “learn more” style CTAs.
Neutrals (black, white, gray): excellent for trust-building links like “Read Client Stories”.

For a deeper dive on branding and layout choices, check out Template to Signature Look: How to Design a Liinks Page That Feels Uniquely ‘You’ in Under an Hour.

3. Keep buttons short, but not cryptic

Aim for 2–6 words when possible. You can break that rule if the payoff is crystal clear (e.g., “Get the 7-Day Launch Plan”).

If you need extra context, put it above or below the button, not inside it.

Example:

Heading: Launch coming up?
Subtext: Steal the exact checklist I use for every drop.
Button: “Get the Launch Checklist”

Real-World CTA Makeovers (Before & After)

Let’s fix a few common offenders.

Scenario 1: Selling a course

Before: “Course”
After: “Start the TikTok Growth Course”

Add subtext: Self-paced. Under 2 hours. Lifetime access.

Scenario 2: Booking a service

Before: “Contact”
After: “Book Your Brand Audit Call”

Add subtext: Free 20-min Zoom. No obligation.

Scenario 3: Free lead magnet

Before: “Freebie”
After: “Download the Content Calendar Template”

Add subtext: Plan 30 days in 20 minutes.

Scenario 4: Newsletter

Before: “Newsletter”
After: “Get My Weekly Creator Playbook”

Add subtext: One email. No fluff. Built for busy creators.

A Simple 10-Minute CTA Upgrade Routine for Your Liinks Page

You don’t need a full rebuild. Give yourself 10–15 minutes and run through this:

Identify your #1 goal.
Is it email signups, sales, bookings, or views on a flagship video? Your primary CTA should match that.
Audit your existing buttons.
For each one, ask: Would a stranger know exactly what happens when they click this? If not, rewrite using the formulas above.
Rewrite your top 3 CTAs first.
- One primary money CTA (buy/book/apply).
- One lead capture CTA (free resource or newsletter).
- One relationship or trust CTA (portfolio, case studies, DM).
Make the primary CTA visually louder.
On Liinks, bump it to the top, give it a standout color, and make sure the text is short and punchy.
Test one small variation each week.
- Week 1: “Join the Waitlist” → “Get on the Waitlist for the Next Cohort”
- Week 2: “Shop the Presets” → “Get the Presets I Use in Every Reel”

If you want to get nerdy with it, pair this with the tracking tips in Optimize Once, Grow for Months: A Practical SEO and Analytics Checklist for High-Performing Liinks Pages and watch which CTAs quietly outperform the rest.

Quick Reference: Stealable CTA Phrases by Goal

Bookmark this section and shamelessly copy-paste.

Grow your list

Get the Free [Resource Name]
Download the [Number]-Step Checklist
Send Me the Next Issue
Join [Niche] Creators Getting My Weekly Tips

Sell your stuff

Start the [Outcome] Course
Shop the New Drop
Get the Bundle & Save
See Packages & Pricing
Apply for 1:1 Coaching

Boost content consumption

Watch the Full Tutorial
Start with My Most Popular Video
Listen to Today’s Episode
Read the Full Breakdown

Build relationships

DM Me Your Question
Join the Free Community
Vote on My Next Product
Tell Me What You’re Struggling With

Warm up curious followers

See My Portfolio
Browse All Services
Read Client Stories
Meet the Team / Meet the Studio

Use these as a starting point, then tweak the nouns and adjectives to sound like you.

Bringing It All Together

Your CTAs are tiny, but they’re doing big emotional work:

Reassuring people that clicking is safe.
Making the next step feel obvious instead of confusing.
Turning casual interest into subscribers, clients, and customers.

When you combine clear, specific CTA copy with a well-designed, on-brand Liinks page, you get a bio link that:

Feels like a natural extension of your content.
Guides every type of follower to the right next step.
Quietly compounds your results over weeks and months.

Your Next Step (Yes, This Is a CTA About CTAs)

Don’t just nod and save this for “later.” Later is where conversions go to die.

In the next 15 minutes:

Open your Liinks page.
Rewrite your top three buttons using the templates above.
Make your primary money-making CTA visually louder than the rest.

Then watch what happens to your clicks over the next week.

If you’re ready to go deeper, pair your new CTAs with a mini-funnel layout using One Link, Many Offers: How to Turn Your Liinks Page into a Mini Funnel for Every Type of Follower.

Your content is already doing the hard part: earning attention. Let your CTAs do their job and turn that attention into action.