One Link, Many Offers: How to Turn Your Liinks Page into a Mini Funnel for Every Type of Follower
You know that one link sitting in your bio, doing the absolute least? Let’s fix that.
Your audience doesn’t all want the same thing. Some people are ready to buy right now. Some just want your free guide. Some are quietly lurking, deciding if you’re their new favorite creator. Sending all of them to the same generic link list is like giving every restaurant guest the kids’ menu.
When you treat your Liinks page like a mini funnel, that one link becomes a smart, flexible path that guides different types of followers to the right next step—without you building 47 different landing pages.
This isn’t about making things more complicated. It’s about making that one tiny link do way more heavy lifting, while you keep posting, creating, and living your life.
Why Turning Your Liinks Page into a Mini Funnel Matters
Most creators and small businesses use their bio link as:
“Here’s my stuff. Please click something, I guess.”
The problem? That assumes everyone who taps your link is at the same stage of the journey.
They’re not.
You typically have at least three groups landing on your Liinks page:
- The Curious New People – Just discovered you. Want to binge, lurk, and get to know you.
- The Warm & Interested – Have seen your content a few times. They’re open to subscribing or downloading something.
- The Ready-to-Buy Crew – Already sold on you. They just need a fast path to checkout or booking.
A mini funnel-style page helps you:
- Match the right offer to the right person instead of throwing everything at everyone.
- Increase conversions (more signups, bookings, and sales) without more traffic.
- Reduce decision fatigue so people don’t stare at a wall of links and bail.
- Keep things flexible for launches, seasonal promos, and new offers.
If you’ve already worked on your page design, posts like Template to Signature Look: How to Design a Liinks Page That Feels Uniquely ‘You’ in Under an Hour and Brand-Safe but Still You: Designing an On-Brand Liinks Page That Matches Your Entire Online Presence will help you lock in the “vibes.” This post is all about the structure and strategy underneath those vibes.
Step 1: Define Your “Follower Types” (Yes, You Have Them)
Before you build a mini funnel, you need to know who you’re funneling.
Grab a notebook (or a notes app if you’re allergic to paper) and list the main types of people who land on your Liinks page.
A simple way to do it:
Ask yourself three questions:
- Who finds me through my top content?
- Example: “People who want Instagram growth tips” or “People who need wedding photography.”
- What’s the smallest yes they’re likely to give me today?
- Follow? Subscribe? Download something? Book a discovery call?
- What’s the big yes I’d love them to say eventually?
- Buy my course, join my membership, hire me, buy my product.
Then group them loosely:
- Browsers – Want to explore more content.
- Joiners – Ready to subscribe, follow deeper, or grab a freebie.
- Buyers – Ready for a paid offer.
You’re not building a 20-stage marketing automation labyrinth. You’re just saying:
“If someone is here, what’s the most helpful next step for them?”
Step 2: Build a “Choose Your Own Adventure” Above the Fold
Your mini funnel starts the moment someone lands on your Liinks page—before they scroll.
The top of the page (what’s visible without scrolling) should:
- Make it clear who you are and what you do.
- Offer 2–3 clear paths based on follower type.
Think of it like a friendly concierge:
“Hey, welcome! Are you here to learn, join, or buy?”
What That Can Look Like in Practice
At the top of your page, include:
-
A short, punchy headline
- “Helping busy creators turn content into clients.”
- “Tools, templates, and training for new fitness coaches.”
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One-line context
- “Pick where you want to go next—no endless scrolling required.”
-
2–3 big, bold buttons for each main path
For example:- “Start here: binge my best free content” (Browsers)
- “Grow with me: join my email list + get the free guide” (Joiners)
- “Work with me 1:1” or “Shop my products” (Buyers)
These aren’t just links; they’re mini funnels. Each button should lead to:
- A dedicated page or section (your site, a shop, a Calendly, a specific landing page), or
- A clearly structured section lower on your Liinks page.
Step 3: Map Micro-Funnels for Each Type of Follower
Now let’s zoom in on each group and give them a simple, intentional path.
1. For Browsers: The Content Binge Path
These are your “I just found you and I’m obsessed” people.
Create a mini funnel like:
-
Button: “Start here: my best free content”
-
Destination: A section on your Liinks page titled “Binge-Worthy Content” with:
- Top 3–5 YouTube videos or playlists
- Your most saved or shared blog posts
- A “Start with this” carousel or playlist
-
Soft next step: Under that content, add:
- “Loved this? Get weekly tips in your inbox” → email signup link
Bonus: Use the ideas from Repurpose, Don’t Burn Out: Turning Old Content into Fresh Clicks with Strategic Liinks Updates to keep this section fresh without constantly reinventing the wheel.
2. For Joiners: The List-Building Path
These people are ready for a deeper relationship but not necessarily ready to buy.
Build a path that feels like a win for them and you.
-
Button: “Free guide: [Outcome they want]”
Examples:- “Free Notion Template: Plan a Month of Content in an Hour”
- “Free Mini-Training: 5 Poses That Always Work on Camera”
-
Destination:
- A dedicated landing page (ConvertKit, Beehiiv, MailerLite, etc.), or
- An embedded form linked from your Liinks page.
-
Follow-up links underneath:
- “Already grabbed it? Check your inbox, then watch this next video.”
- “Prefer SMS updates? Join my text list instead.”
Pro tip: If email growth is a priority, you’ll love Newsletter Growth on Autopilot: Using Liinks to Turn Social Traffic into Email Subscribers.
3. For Buyers: The Direct Offer Path
These folks want the thing. Don’t make them dig.
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Button: “Work with me” or “Shop my products”
-
Destination: A focused section or page that:
- Lists 1–3 core offers (not 12)
- Uses clear labels like:
- “1:1 Strategy Session (Best for beginners)”
- “Done-for-You Package (Best for established creators)”
-
Add a low-friction option:
- “Not sure what you need? Book a free 10-minute fit call.”
If you sell services, pair this with ideas from From Feed to Portfolio: Turning Your Liinks Page into a Mini Website That Actually Books Clients so that your mini funnel doesn’t just send traffic—it actually converts it.
Step 4: Match Social Platforms to Different Entry Points
Not everyone arrives at your Liinks page from the same place—or with the same intent.
- TikTok viewers might be more discovery-oriented and want quick, snackable content next.
- Instagram followers might be warmer and ready for a freebie or low-ticket offer.
- YouTube viewers might already trust you and be more ready to book or buy.
You can:
- Use UTM parameters (e.g.,
?utm_source=instagram) on your Liinks URL to track which platform sends what kind of traffic. - Emphasize different buttons in your content based on platform:
- On stories: “Tap my link and hit the Free Guide button.”
- On TikTok: “Link in bio → ‘Start Here’ to binge my best videos.”
- On YouTube: “Bio link → ‘Work With Me’ if you’re ready for 1:1 help.”
For more ideas on tailoring your setup by platform, check out TikTok, Instagram, YouTube: How to Customize One Liinks Page for Every Social Platform.
Step 5: Use Visual Hierarchy So Your Funnel Is Obvious
Your mini funnel only works if people can see what to do next without thinking too hard.
On your Liinks page:
- Make the main paths bigger and bolder than everything else.
- Use larger buttons, contrasting colors, or icons for your top 2–3 actions.
- Group related links under clear mini-headings like:
- “Start Here”
- “Free Resources”
- “Work With Me”
- “Shop My Favorites”
- De-prioritize or hide clutter like old offers, random one-off links, or things you “might need someday.”
If your page currently looks like a link graveyard, you might also want to read Stop Losing Clicks: Common Link-in-Bio Mistakes (and How to Fix Them with Liinks).
Step 6: Add Gentle Upsells and Cross-Links (Without Being Annoying)
Mini funnel ≠ hard sell.
You’re just giving people a helpful “what’s next?” at every stage.
A few simple ways to do that:
- Under your freebie link, add:
- “Already grabbed this? Next, watch my free workshop.”
- On your ‘Work with Me’ section, add:
- “Not ready for 1:1? Try the self-paced course instead.”
- On your content binge section, add:
- “Want more like this? Join my weekly email so you don’t miss new drops.”
You’re not building a maze. You’re building a sequence of helpful suggestions.
Step 7: Let Data Tell You What’s Working
Once your mini funnel is live, don’t guess—peek under the hood.
With analytics tools and simple tracking, you can see:
- Which buttons get the most clicks
- Which platforms send the warmest traffic
- Which offers actually convert
A few practical ideas:
- Add UTM tags to links for your email list, shop, or booking page so tools like Google Analytics or your email platform can track where signups/sales are coming from.
- Check your Liinks click stats regularly and:
- Move high-performing links higher.
- Retire links nobody touches.
- Test different button text (e.g., “Free Guide” vs. “Get the Content Planner”).
If you want a deeper, repeatable process, bookmark Optimize Once, Grow for Months: A Practical SEO and Analytics Checklist for High-Performing Liinks Pages.
Step 8: Keep It Flexible for Launches and Seasons
Your mini funnel shouldn’t be carved in stone. It should flex with your priorities.
Some ideas:
- During a launch:
- Make your main button “🎉 New! [Offer Name] – Enroll Here.”
- Temporarily move evergreen offers lower.
- During holidays or big promo periods:
- Swap “Shop My Products” for “Holiday Bundles + Gift Ideas.”
- Use a festive banner or background to signal something special (and tie in tips from Seasonal Campaigns with Liinks: Simple Link-in-Bio Swaps that Drive Holiday Revenue).
- Between launches:
- Go back to your three core paths: binge content → join list → buy core offer.
Think of your Liinks page like a storefront window. The structure (your mini funnel) stays consistent, but the display can change with your focus.
Quick Example Layout You Can Steal
Here’s a plug-and-play structure you can adapt today:
Header:
“Helping [your niche] go from [problem] to [result]. Pick where you want to go next.”
Buttons (top of page):
- Start Here: Binge My Best Free Content
- Links to a section with 3–5 top videos/posts.
- Free Guide: [Specific Outcome]
- Links to your lead magnet / email signup.
- Work With Me / Shop My Products
- Links to services, main offer, or shop.
Below the fold sections:
- Binge-Worthy Content
- Top 3–5 pieces, each with a short label like “Start with this if you’re new.”
- Free Resources
- Main lead magnet + maybe one backup (e.g., “No-email-needed checklist”).
- Paid Offers
- 1–3 options max, clearly labeled by who they’re for.
- Social + Community
- Discord, private community, or secondary platforms.
That’s it. Clean. Focused. Funnel-y.
TL;DR: What You Just Built
By turning your Liinks page into a mini funnel, you:
- Stopped treating all visitors like identical clones.
- Gave browsers, joiners, and buyers their own clear paths.
- Used visual hierarchy and simple copy so nobody has to think too hard.
- Added gentle, logical next steps instead of pushy upsells.
- Set yourself up to use analytics to refine instead of rebuild.
Your one bio link is no longer a static menu. It’s a smart, flexible entry point that quietly moves people toward the right offer for them.
Your Next Move (Yes, This Is Your Nudge)
Don’t overcomplicate this. You don’t need a full rebrand or a week-long strategy sprint.
Here’s a simple, 30–45 minute challenge:
- Log into Liinks.
- Create or rename 2–3 top buttons at the very top of your page for:
- Binge content
- Freebie / email list
- Paid offer
- Group the rest of your links under clear headings and delete or hide anything that doesn’t serve a follower type.
- Post a story or short video pointing people to one of those buttons:
- “Tap my bio link and hit ‘Start Here’ to binge my best stuff.”
You can refine later. For now, just get your mini funnel live.
Your content is already doing the hard work of getting people curious. Let your Liinks page finish the job.
