Beyond “Link in Bio”: Smart Ways to Use Your Liinks URL in Newsletters, Podcasts, and Offline Marketing

If your Liinks URL is only sitting in your Instagram bio, it’s basically that one extremely talented friend who only performs at karaoke night.

Let’s change that.

Your Liinks page is not just “the thing you stick in your profile.” It’s a tiny, branded portal that can:

• Capture email subscribers
• Sell products and services
• Book clients
• Showcase your best content
• Make brand partners think, “Oh, they’re serious”

And it can do all of that outside social platforms—inside your newsletter, on your podcast, and even on old-school print materials.

This post is your guide to turning that one short URL into the connective tissue across everything you do.

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Why Your Liinks URL Shouldn’t Live on Social Alone

Relying only on “link in bio” is like putting your storefront at the end of a cul-de-sac and wondering why foot traffic is low.

Here’s why spreading your Liinks URL across more channels actually matters:

1. Algorithms are moody; links are not.
Social reach goes up, down, and sideways. But your URL? Same every day. When you share that URL in newsletters, podcasts, and print, you’re building traffic streams that don’t depend on whether a platform likes you this week.

2. People discover you in different places.
Not everyone meets you on Instagram. Some find you via a podcast app. Others through a business card or a flyer at an event. If they all land on the same clean, curated Liinks page, they get:

• Context on who you are
• A path to your best stuff
• A clear next step (buy, book, subscribe, binge)

3. You keep everything current in one place.
Instead of updating 14 different links across 7 platforms, you update one Liinks page. Everything else—emails, podcast show notes, printed QR codes—can keep pointing to that same URL.

If you haven’t yet turned your page into a polished mini-home, bookmark our guide on mini homepages that replace a full website and come back after you’ve got the basics dialed.

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Step One: Give Your Liinks URL a Job (or Three)

Before we drop your URL everywhere, we need to know what you want it to do.

Pick 1–2 primary goals for your Liinks page:

• Grow your email list (newsletter, lead magnet, waitlist)
• Sell offers (products, services, templates, merch)
• Book calls (discovery calls, podcast interviews, VIP days)
• Drive content consumption (podcast episodes, YouTube, blog)

Then, organize your page so that goal is painfully obvious.

Your top fold should answer in 3 seconds:

“If you only click one thing here, it should be this.”

That might look like:

• A bold headline: “Start here: Free Notion template that saves you 5 hours a week”
• One primary button: “Get the free template”
• A secondary, smaller link row: “Work with me”, “Shop templates”, “Listen to the podcast”

If you need help making your page look expensive-without-actually-spending, check out our no-designer glow-up guide: Broke but Branded: A No-Designer Guide to Making Your Liinks Page Look Shockingly High-End.

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Turning Newsletter Readers into Clickers (and Customers)

Your email list is where the warmest people hang out. They already raised their hand and said, “Yes, I’d like more of you in my inbox.” Perfect place to put your Liinks URL to work.

Where to Put Your Liinks URL in Email

Use your Liinks URL in three key spots:

1. Welcome sequence

   • Add a line like: “Want everything in one place? Here’s my hub: [your Liinks URL].”
   • Link it as a button: “Explore all my resources”.

2. Newsletter footer

   • Treat it like your universal navigation. Example:
     • Work with me → Liinks button
     • Shop templates → Liinks button
     • Binge the podcast → Liinks button

3. Launch or promo emails

   • Instead of 8 different links (sales page, waitlist, FAQ, bonuses), send everyone to a campaign-specific Liinks layout that routes them logically.

How to Design a “Newsletter Hub” Layout

Create a layout on Liinks that feels like a clean contents page for your subscribers:

• Top banner: “For subscribers: Start here”
• Primary buttons:
  • Latest or featured offer
  • This week’s featured resource
  • “Reply to this email with questions” (linked to your contact form or DM link)
• Secondary section:
  • “New here? Start with these 3 posts/episodes”
  • “My most-used tools” (affiliate links live here)

This approach pairs beautifully with building a curated Liinks resource hub so your best stuff is always one tap away.

Pro Tips for Email + Liinks

• Use one URL across all emails. You can update the top buttons on your Liinks page instead of editing dozens of old email templates.
• Name your buttons like headlines. Not “Newsletter” but “Get my weekly creator playbook”.
• Feature it occasionally. Once every month or two, dedicate a small section: “BTW, if you ever lose a link I mention, this page has everything.”

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Making Your Liinks URL a Podcast Co‑Host

If you host a podcast (or guest on them regularly), you’ve probably said the sentence:

“All the links are in the show notes.”

Which is cute… until someone listens while driving, cooking, or walking the dog and absolutely does not open your show notes.

Enter: one memorable Liinks URL.

Step 1: Create a Podcast-Friendly URL

You want something you can say out loud without spelling it three times. Options:

• Use your existing Liinks slug if it’s simple: liinks.co/yourname
• Or create a variant just for audio, like: liinks.co/podcast or liinks.co/start

Then, set that URL to a podcast-focused layout.

Step 2: Script a Simple Mention

Instead of mumbling your URL at the very end, bake it into your intro and outro.

Example intro line:
“Quick reminder: everything we mention—links, tools, and freebies—is at liinks.co/yourname.”

Example outro line:
“For the resources from this episode and more ways to work with me, head to liinks.co/yourname.”

Say the same thing, the same way, every episode. Repetition = recall.

Step 3: Build a Podcast Layout That Actually Converts

On your Liinks page, create a section clearly labeled for listeners:

• “For Podcast Listeners” as a header
• Buttons like:
  • “Get the free checklist from this episode”
  • “Apply to work with me”
  • “Binge the most popular episodes”
  • “Sponsor the show” (link to your media kit or sponsor page)

If sponsors are a big part of your plan, pair this with a living media kit setup—see: Screenshots, Not Spreadsheets: How to Build a Liinks Media Kit Brands Can Skim in 30 Seconds for inspo.

Bonus: Episode-Specific Links Without the Chaos

You have two ways to handle episode resources:

1. Static layout + rotating “This week’s episode” button

   • Top button: “This week’s episode links” → goes to a page or doc you update weekly.

2. Evergreen layout + “Top 5 episodes”

   • Great if you don’t want to update constantly. Highlight:
     • Best intro episode
     • Best deep dive
     • Best “results” episode

Either way, listeners learn: “If I remember one thing, it’s that URL.”

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Offline Marketing: Let Your Liinks URL Jump Off the Screen

Yes, people still read things that aren’t backlit.

Events, coffee shops, conferences, local markets, speaking gigs—these are all places where your Liinks URL can quietly do its thing.

Where to Use Your Liinks URL Offline

1. Business cards
Skip the clutter. Instead of 6 different URLs, use:

• Your name + role
• One short line about what you do
• Your Liinks URL + a QR code

2. Event signage and slides
Speaking at a conference or workshop? Add:

• A slide at the beginning and end: “Get the slides & resources: liinks.co/yourname”
• A QR code in the corner of key slides

3. Flyers, postcards, and packaging
If you ship products or hand out flyers:

• Add a line: “Unlock bonuses & how‑to guides: liinks.co/yourbrand”
• Use it on thank-you cards, stickers, or inserts.

4. Physical spaces
If you have a studio, office, or booth:

• A small sign: “Want the playlist / discount / guide? Scan here.”
• QR code → your Liinks page with a customer-only section.

Make It Scannable (Literally)

QR codes are no longer just for restaurant menus. Most phones open them directly with the camera app.

• Use a free QR generator (search “QR code generator” and pick a reputable option like QR Code Generator or QR Code Monkey).
• Point it to your Liinks URL.
• Test it on your own phone before printing.

On your Liinks page, consider creating an offline-specific experience:

• Header: “You found me IRL 🎉 Start here.”
• Buttons:
  • “Grab your event-only bonus”
  • “Join my insider list”
  • “See what I do” (services or shop)

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One URL, Different Experiences: Get a Little Fancy

Once you’re comfortable using your Liinks URL beyond social, you can start getting clever with who sees what.

Here are a few ideas:

1. Audience-Specific Routes

Someone coming from:

• Your newsletter is usually warmer and more context-aware.
• A podcast might be new and just curious.
• A flyer at a local event might be hyper-local and interested in specific offers.

You can:

• Create different Liinks pages with different slugs (e.g., /start, /podcast, /local).
• Or use one main page but rearrange sections during certain campaigns.

For a deeper dive into tailoring experiences, read: One Liinks Page, Many Personalities: How to Create Custom Experiences for Different Audiences.

2. Campaign-Only Sections

Running a:

• Launch
• Seasonal promo
• Event tour

Add a temporary section at the top of your Liinks page:

• Bold header: “Current Promo: January Only”
• Buttons:
  • “Get the discount”
  • “Watch the replay”
  • “Join the waitlist”

When the campaign ends, hide or move that section down. All your traffic—from emails, podcasts, and print—will still work, but the experience stays current.

3. Use Analytics to See What’s Working

Once your Liinks URL is everywhere, your analytics become a goldmine:

• See which buttons get the most clicks.
• Spot which offers your newsletter readers love vs. podcast listeners.
• Identify dead spots no one touches.

Then you can tweak your layout, button copy, and order. If the idea of analytics makes you want a nap, we’ve got you: Analytics Without the Headache: The Only Liinks Metrics Creators Actually Need to Track.

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Simple Implementation Checklist

If you skimmed (no judgment), here’s your quick-start plan to start using Liinks beyond social this week:

This week:

1. Clean up your main Liinks page.

   • One clear goal above the fold.
   • 3–5 key buttons, not 17.

2. Add your Liinks URL to your email world.

   • Footer of your regular newsletter.
   • One line in your welcome email.

3. Script a podcast mention.

   • One short line for your intro and/or outro with your Liinks URL.

4. Create or print a QR code.

   • Put it on your business card, packaging, or a simple “Scan me” sign.

Over the next month:

• Build a podcast listener section on your page.
• Add an offline-only bonus for people who scan your QR.
• Check analytics and move your top-performing buttons higher.

None of this requires a new website, a rebrand, or a tech spiral. You’re just letting one short URL pull more weight across everything you already do.

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Quick Recap

We covered a lot, so let’s boil it down:

• Your Liinks URL is not just for Instagram—it can unify your newsletter, podcast, and offline marketing.
• Give your Liinks page a clear job (email growth, sales, bookings, or content consumption) and design the top fold around that.
• In newsletters, use your Liinks URL in the welcome sequence, footer, and promos, and build a subscriber-friendly layout.
• On podcasts, use a memorable, spoken-friendly URL, mention it consistently, and create a listener-focused section.
• Offline, pair your Liinks URL with QR codes on business cards, signage, packaging, and event materials.
• Level up with audience-specific routes, campaign-only sections, and lightweight analytics to see what’s actually working.

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Your Next Move

If your Liinks URL has been quietly hanging out on one social profile and nowhere else, this is your sign to give it a promotion.

1. Open your Liinks dashboard.
2. Tighten up your top buttons so they match your main goal.
3. Add that same URL to one newsletter, one podcast script, and one offline asset this week.

You don’t need more platforms. You need one solid hub that shows up everywhere your audience already is.

Let your Liinks URL be that hub—and let it start doing the heavy lifting for you.