Stop Sending Everyone to the Same Page: Smart Liinks Routes for New vs. Super-Fans

If everyone who taps your bio link lands on the exact same page, you’re leaving money, subscribers, and future superfans on the table.

New people need context. Super-fans need shortcuts.

When you send both groups to the same generic “here’s everything I’ve ever made” page, you’re basically greeting strangers and best friends with the same small talk.

Let’s fix that.

We’re going to walk through how to create smart routes with Liinks so new followers get oriented, and your ride-or-dies get straight to the good stuff—without you building an entire funnel empire.

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Why One-Size-Fits-All Bio Links Quietly Kill Conversions

Most creators have this setup:

• One link in bio
• One page
• One chaotic list of links

It feels simple… but for your audience, it’s confusing.

Think about who actually taps your bio link:

• Someone who just discovered you from a viral Reel
• A long-time follower who buys almost everything you launch
• A brand manager checking if you’re worth a sponsorship
• A potential client who wants to see if you’re legit

If they all land on the same page, you’re forcing them to:

1. Figure out who you are
2. Decide what’s relevant to them
3. Hunt for the next step

Most people won’t do all three. They’ll do one, maybe two… then bounce.

Smart routing solves this by meeting people where they are in the relationship:

• New → “Who is this?”
• Warm → “What’s the best next step?”
• Super-fan → “Where’s the thing I’m here to buy/watch/join?”

With Liinks, you can build this without needing seven different websites or a degree in funnel architecture.

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Step One: Decide Who You’re Actually Routing

Before you start building pages and buttons, define your two core groups:

1. New or “Just Met You” Followers

These are the people who:

• Just saw one piece of content
• Don’t fully know what you do yet
• Haven’t bought anything from you

What they need from your Liinks page:

• A fast intro: what you do and who you help
• A low-commitment way to go deeper (free resource, bingeable content, or quick “start here” guide)
• Social proof that you’re worth their time

2. Super-Fans (Your Inner Circle)

These are the ones who:

• Open your emails
• Watch most of your content
• Have bought from you (or are very close)

What they need from your Liinks page:

• Direct paths to your newest or most relevant offers
• Shortcuts to member areas, communities, or exclusive content
• Less explaining, more “here’s the link”

You can get even more nuanced later (clients vs. brands vs. subscribers), but start with these two. This is the same mindset shift we talk about in One Liinks Page, Many Personalities: How to Create Custom Experiences for Different Audiences—only now we’re zooming in specifically on new vs. super-fans.

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Step Two: Build a “New Here?” Route That Actually Warms People Up

Your “new here” experience should feel like a friendly host greeting someone at the door, not a bouncer shouting options.

What Your New-Follower Route Should Do

Think in terms of three beats:

1. Context – Who you are + what you’re about
2. Clarity – What’s in it for them
3. Next Step – One or two clear clicks, not twelve

How to Set This Up with Liinks

Create a Liinks page (or section) specifically designed for new folks. On it, include:

1. A tiny, punchy intro block

• One or two lines max
• Plain language, no jargon

Examples:

• “I help creators turn ‘link in bio’ clicks into clients and sales—without needing a full website.”
• “Fitness coach for busy parents: quick workouts, realistic nutrition, zero shame.”

If you want help shaping this narrative, pair this with the storytelling tricks from Story-First Liinks: How to Use Micro-Copy, Emojis, and Layout to Guide Clicks Without Being Pushy.

2. A clear ‘Start Here’ pathway

Instead of 15 links, give them:

• One main button – e.g., “Start Here: My 3-Step Beginner Guide”
• One alternative – e.g., “Just browsing? Watch my top 3 videos”

Possible “Start Here” destinations:

• A short “about + best resources” page
• A playlist of your most helpful YouTube videos
• A free mini-course or lead magnet

3. Social proof without a brag wall

Add one small block or link:

• “Trusted by 5,000+ newsletter readers”
• “As seen in [Podcast/Publication]”
• “Client results & testimonials” → link to a highlight page or story

4. Gentle segmentation (optional but powerful)

If you serve different types of people, you can add:

• “I’m a creator” → links to content for creators
• “I’m a small business” → links to content for businesses

On Liinks, this can be as simple as two styled buttons at the top of your page that lead to slightly different experiences.

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Step Three: Build a “Super-Fan Express Lane” That Respects Their Time

Your super-fans already know you. They don’t need the backstory—they need the link.

What Your Super-Fan Route Should Prioritize

• Speed – Fewer words, more buttons
• Recency – Latest drops, launches, or episodes
• Access – Members-only, community links, discount codes

What to Put on a Super-Fan-Focused Liinks Page

1. Top-of-page shortcuts

Right at the top, include:

• “Latest Drop / Launch”
• “Members Area / Community”
• “Exclusive Discount / VIP Offer”

These can be stacked buttons with bold, specific copy, like:

• “Shop the New January Collection”
• “Access the Course Portal”
• “Use Your VIP 15% Off Link”

For more ideas, steal button copy from Steal These High-Converting CTAs: Real-World Liinks Button Copy That Gets the Click.

2. A “What’s New” strip

Super-fans like staying up to date. Add a short section:

• “New This Week” or “Just Dropped”
• 2–3 links max

Examples:

• Latest podcast episode
• New YouTube video
• Fresh blog post or resource

3. “All-Time Favorites” section

These are your evergreen hits—the things that:

• Sell reliably
• Get shared a lot
• Turn casuals into loyal customers

Examples:

• Signature course or product
• Best-selling template pack
• Most-downloaded freebie (yes, super-fans still like free things)

This ties perfectly into the strategy from Evergreen, Not Exhausting: How to Build a Liinks Page You Barely Touch but Always Converts.

4. Hidden or unlisted goodies (optional flex)

You can create:

• Secret sale links
• Hidden content drops
• Early access pages

Then share the route only with:

• Email subscribers
• Paid community members
• Close friends Story viewers

This gives your super-fans a sense of “I’m in the inner circle”—without needing a whole membership platform.

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Step Four: Create Multiple Routes Using the Same Liinks Account

You don’t need ten tools. You need one flexible one.

With Liinks, you can:

• Build multiple pages (e.g., /new, /vip, /brands)
• Use different URLs in different places
• Reuse blocks, styling, and branding so everything still feels cohesive

Practical Route Ideas

Here are a few simple setups:

Platform-based routing

• Instagram bio → “New here + general audience” page
• Close friends Story swipe-up → “Super-fan / VIP” page
• Email footer → “Super-fan shortcuts” page

Audience-based routing

• Public profile link → New-follower-friendly page
• Inside your paid course → Dedicated student resources page

Campaign-based routing

• Launch campaign → Direct link to a launch-focused Liinks page
• Evergreen content → Link to your evergreen “Start Here” hub

If you want to go deeper on tailoring routes by platform, check out TikTok, Instagram, YouTube: How to Customize One Liinks Page for Every Social Platform.

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Step Five: Make Your Content Itself Do the Routing

You don’t always have to rely on that single bio link to do all the work. You can:

• Use different CTAs in your content to send people to different Liinks pages
• Use UTM parameters (if you’re tracking) to see which route is working best

Example Content → Route Pairings

• Reels aimed at beginners → “New here? Start here” Liinks page
• Stories hyping a launch → “VIP / Super-fan” Liinks page with direct checkout links
• YouTube video descriptions → Context-rich Liinks page with resources mentioned in the video

You can even treat this like a mini experiment, especially if you’re already testing things as we break down in A/B Test Your Link in Bio (Without Losing Your Mind): Simple Experiments That Actually Move the Needle.

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Step Six: Keep It Simple Behind the Scenes

Multiple routes don’t have to mean a maintenance nightmare.

Here’s how to keep this lean:

1. One Brand, Multiple Doors

Use consistent:

• Colors
• Fonts
• Button styles

So whether someone lands on your new-follower page or your super-fan page, it still feels like you.

2. Reuse Evergreen Blocks

On Liinks, you can duplicate:

• Sections like “All-Time Favorites”
• Social proof blocks
• Footer links

Update them once, reuse them everywhere.

3. Set a 15-Minute Monthly Check-In

Once a month, ask:

• Is my “Start Here” still the best starting point?
• Is my “What’s New” section actually new?
• Is there anything my super-fans keep asking for that deserves its own button?

That’s it. You don’t need to rebuild your pages weekly. Think small, intentional tweaks.

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Step Seven: Measure What’s Working (Without Becoming a Data Goblin)

You don’t need to track everything. Just enough to know:

• Are new people finding the right next step?
• Are super-fans actually using their shortcut routes?

Metrics to Watch

On your Liinks analytics and/or connected tools, keep an eye on:

• Page views per route – Which entry point is getting traffic?
• Click-through rate on key buttons – Are people hitting your “Start Here” or “VIP” links?
• Conversion events – Email signups, purchases, booked calls

If you see:

• High traffic to your new-follower page but low clicks → Your “Start Here” offer might be confusing or unappealing.
• Lots of super-fan page visits but low purchase rates → Your VIP offer might need clearer urgency or value.

For a deeper dive into which numbers actually matter, bookmark Analytics Without the Headache: The Only Liinks Metrics Creators Actually Need to Track.

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Real-World Route Ideas You Can Steal

Need some plug-and-play inspiration? Borrow these.

For Creators Selling Digital Products

New followers page:

• Tiny intro
• “Start with my free Notion template”
• “Watch my 3 most popular tutorials”

Super-fan page:

• “Get the full Notion system” (paid)
• “Join the membership”
• “Creator resources library”

For Coaches and Service Providers

New followers page:

• One-line positioning
• “Start with my free 15-minute training”
• “See client wins and case studies”

Super-fan page:

• “Apply for 1:1 coaching”
• “Join the group program waitlist”
• “Client portal login”

For Product Brands

New followers page:

• Brand story in one sentence
• “Take the 2-minute quiz to find your perfect product”
• “See our best-sellers”

Super-fan page:

• “New drop: limited edition”
• “VIP rewards / points portal”
• “Refer a friend and earn credit”

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Quick Recap

You don’t need more followers. You need better routes.

When you stop sending everyone to the same generic page and start creating smart Liinks routes for new vs. super-fans, you:

• Make it easier for strangers to understand you and stick around
• Give loyal followers the fast lane they deserve
• Sell more without feeling pushy or complicated

The core moves:

1. Define your two main groups: new vs. super-fans.
2. Build a “New here?” page that focuses on context + one clear next step.
3. Build a “Super-fan” page that prioritizes speed, recency, and access.
4. Use different Liinks URLs in different places (social, email, DMs).
5. Let your content itself route people to the right page.
6. Keep everything on-brand and low-maintenance.
7. Track a few key metrics so you know what’s working.

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Your Next Step (Yes, Right Now)

If your current setup is “one link, one page, vibes only,” here’s your low-stress homework:

1. Open your existing Liinks page (or create one at Liinks).
2. Duplicate it.
   • Rename one version “New Here?”
   • Rename the other “VIP / Super-Fans.”
3. Strip the “New Here?” page down to:
   • A one-line intro
   • One main “Start Here” button
   • One secondary “Just browsing?” option
4. Turn the VIP page into a shortcut hub:
   • Latest offer
   • Members-only or community link
   • One “all-time favorite” product or resource
5. Update just one CTA in your content today to send people to the right route.

You can refine, test, and beautify as you go—but that simple split alone will make your bio link feel more intentional, more respectful of your audience, and a lot more profitable.

And the best part? You can do all of it with one flexible, good-looking tool that doesn’t fight you: Liinks.

Go give your new people a proper welcome and your super-fans the VIP entrance they’ve earned.