From Side Quest to Main Character: Using Liinks to Turn Casual Followers into True Fans
From Side Quest to Main Character: Using Liinks to Turn Casual Followers into True Fans
You don’t need more random followers.
You need main characters.
The people who:
- Watch everything you post
- Open every email
- Buy (and finish) your products
- Tell their friends about you without being asked
Those people are the difference between “fun hobby that pays for coffee” and “this is my actual job now.”
And weirdly, the path from casual scroller → true fan usually runs through one tiny thing you’re probably underestimating: your bio link.
That’s where a well-built Liinks page stops being a side quest and becomes your main storyline.
Why This Matters More Than Your Follower Count
Followers are easy to collect and hard to convert.
Someone can follow you because a single Reel made them laugh. That doesn’t mean they know what you do, what you sell, or why they should stay.
True fans, on the other hand:
- Know your core topics and offers
- Can explain your value to someone else
- Take you seriously enough to buy, subscribe, or share
Your bio link is where that transformation happens. It’s the first place people raise their hand and say, “Okay, I’m interested. Show me more.”
If that click leads to a cluttered, off-brand, confusing page? They bounce. If it leads to a clean, on-theme, guided experience built on Liinks? That’s where the relationship deepens.
Think of it like this:
- Your content = the trailer
- Your Liinks page = the full movie experience
If the trailer is great but the movie theater is sticky, confusing, and smells weird… they’re not staying for the sequel.
Step 1: Decide What “True Fan” Actually Means for You
Before you start rearranging buttons and obsessing over colors, you need to define what a “main character” follower actually does.
For you, a true fan might be someone who:
- Buys your products or services
- Joins your membership or Patreon
- Subscribes to your newsletter
- Books a discovery call
- Streams your music regularly
Pick 1–2 primary actions that define a true fan for your brand. Those become the North Star for your Liinks page.
Ask yourself:
- If a casual follower only did one thing after clicking my bio link, what would I want it to be?
- What’s the lowest-friction step that still moves them deeper into my world?
For many creators, that’s usually:
- Email list signup (long-term relationship)
- Flagship product or offer (clear revenue)
Once you know that, your page stops being a random menu and starts acting like a mini funnel. If you want to go deeper into structuring that funnel, bookmark this post for later: From One Link to a Full Funnel: Turning Your Liinks Page into a 24/7 Sales Machine.
Step 2: Turn Your Bio Link into a “First Date,” Not a Form Stack
Most bio links feel like a government form: endless fields, no clear priority, zero personality.
Your Liinks page should feel like a first date with someone who actually knows how to ask good questions:
- Clear
- Interesting
- Focused on what they care about
Start with a simple structure
Here’s a clean, fan-building layout you can set up in under an hour:
-
Hero section that passes the “3-second test”
- Your name or brand
- One-line statement of what you do
- A single, bold primary button (your #1 true-fan action)
-
Supporting actions (2–4 max)
- Think: “Watch my best videos,” “Start here,” “Shop my top products,” “Listen to the podcast.”
-
Trust builders
- Social proof, testimonials, client logos, or a quick “as seen in” row if you have it.
-
Optional: a lightweight storefront
- If you sell products, a focused product grid or featured offer section can quietly do a lot of work. For a full walkthrough, check out Make Every Post Shoppable: A Step-by-Step Guide to Building a Lightweight Storefront with Liinks.
The goal: no one should have to think about what to do next. Your page should feel like a clear invitation, not a puzzle.
Step 3: Design Like a Main Character (Without Needing a Design Degree)
People decide whether they trust you in seconds. Your design either:
- Confirms, “Yep, this is the same person I just saw in that video,” or
- Breaks the illusion completely
With Liinks, you don’t need to be a designer to look like you have your life together.
Make your page feel like your content
Match what people just saw on social:
- Colors: Use the same primary and accent colors from your posts, thumbnails, or logo.
- Typography: Choose fonts that feel like your vibe (playful, sleek, bold, etc.).
- Imagery: Use a strong profile photo or on-brand header image.
If you want a deeper design walkthrough, this guide is your next stop: Template to Signature Look: How to Design a Liinks Page That Feels Uniquely ‘You’ in Under an Hour.
Give each section a job
Instead of decorating your page, assign every section a role:
- Hero → “Here’s who I am and what to click first.”
- Highlights → “Here’s my best stuff so you don’t have to dig.”
- Offers → “Here’s how you can go deeper with me (paid or free).”
- Social proof → “Here’s why you can trust this isn’t my first rodeo.”
If something doesn’t have a job, it’s clutter.
Step 4: Use Buttons That Talk Like a Human, Not a Terms-of-Service Page
Your buttons are tiny but mighty. They’re the difference between:
- “Eh, maybe later” and
- “Okay, fine, I’ll click this right now”
Some quick upgrades:
- Swap “Learn more” for “See how it works”
- Swap “Newsletter” for “Get my weekly creator playbook”
- Swap “Shop” for “Shop my most-loved products”
Good button copy answers three questions instantly:
- What happens if I tap this?
- Is this for someone like me?
- Why should I do it now instead of scrolling away?
If you want plug-and-play examples, steal from yourself (your best-performing captions) and from others. We rounded up a bunch of real-world button copy here: Steal These High-Converting CTAs: Real-World Liinks Button Copy That Gets the Click.
Step 5: Guide Different Types of Followers to Different Paths
Not everyone who taps your bio link is ready to marry you. That’s fine.
You’ll usually see three broad types of visitors:
- Curious lurkers – just met you, not ready to commit
- Warm followers – like you, want more
- Ready buyers – already sold, just need the link
Your Liinks page can quietly serve all three without becoming a chaos menu.
Example layout that supports all three
-
Top button (for buyers):
“Join the membership” / “Book your session” / “Shop the new drop” -
Second button (for warm followers):
“Start here: my most helpful videos” or “Binge my top tutorials” -
Third button (for lurkers):
“Get my free guide: [result] in [timeframe]” or “Join 3,000+ people getting my weekly tips”
Underneath, you can add a small “More” section for:
- Podcast
- YouTube
- Blog
- Community
If you want to go full nerd on segmenting traffic, you’ll love: One Link, Many Offers: How to Turn Your Liinks Page into a Mini Funnel for Every Type of Follower.
Step 6: Turn Casual Clicks into Long-Term Relationships
A “true fan” is rarely created in one tap. It’s the result of many small, positive interactions.
Your Liinks page should:
- Capture attention now
- Create a way to follow up later
Make email (or SMS) your secret weapon
Social platforms can change reach, rules, and algorithms overnight. Your email list is where your main characters live.
Use your Liinks page to:
- Feature a single, clear lead magnet (checklist, mini guide, template, playlist)
- Use benefit-driven copy: “Get the 10-post content calendar I use every week”
- Place it above less important links like “My Twitter” or “My Goodreads”
You don’t need five freebies. You need one great one that matches what you talk about most.
For a deeper dive into turning your bio link into a list-building machine, read: Newsletter Growth on Autopilot: Using Liinks to Turn Social Traffic into Email Subscribers.
Step 7: Use Data Like a Director Watching the Dailies
You don’t have to guess what your audience cares about. You can just… look.
With analytics (including what you can track from your Liinks setup and connected tools), you can:
- See which buttons get the most clicks
- Spot dead links that no one touches
- Test different headlines or CTAs
Some simple experiments:
- Move your main offer to the top for two weeks and watch what happens
- Test two versions of a CTA (e.g., “Join the newsletter” vs. “Get weekly content ideas”)
- Feature a single product instead of a full list and compare clicks
Think of this as editing your movie. You’re not changing who you are—you’re tightening the scenes so people don’t get bored and walk out.
If you want a practical checklist for this kind of optimization, keep this handy: Optimize Once, Grow for Months: A Practical SEO and Analytics Checklist for High-Performing Liinks Pages.
Step 8: Make It Easy to Buy, Not Just Browse
True fans want ways to support you. Your job is to make that support feel:
- Clear
- Simple
- Aligned with what they already love about you
On your Liinks page, that can look like:
- A featured product block with 1–3 bestsellers
- A “Work with me” section that explains in one line what you actually do
- Direct links to ticket sales, courses, or digital downloads
If your current setup forces people to:
- Click to your website
- Find your nav menu
- Guess which page is relevant
…you’re losing people who were ready to buy.
Let your bio link be the shortcut.
Step 9: Keep Your Page Alive (Without Making It a Second Job)
A neglected bio link sends a clear message: “I don’t really live here.”
You don’t need to rebuild your Liinks page every week, but you should:
- Rotate in current launches or campaigns
- Pin your freshest or best-performing content
- Retire outdated offers, sold-out drops, or random experiments
A simple maintenance rhythm:
-
Weekly (5 minutes):
- Swap in your latest “start here” content if something is popping off
-
Monthly (15–20 minutes):
- Check analytics
- Remove underperforming links
- Refresh copy on your top 2–3 buttons
-
Quarterly (30 minutes):
- Review your true-fan actions (do they still match your goals?)
- Update design elements if your brand has evolved
If you’re sitting on a lot of old content, this post will help you turn it into fresh traffic: Repurpose, Don’t Burn Out: Turning Old Content into Fresh Clicks with Strategic Liinks Updates.
Quick Recap: From Side Quest to Main Character
Let’s zoom out.
To turn casual followers into true fans with Liinks:
- Define your “true fan” actions. Pick 1–2 primary outcomes (buy, subscribe, book, join).
- Design a clear, on-brand page. Make it feel like the same world as your content.
- Give every section a job. If it doesn’t move people deeper, it’s clutter.
- Write human, specific CTAs. Tell people exactly what they’ll get when they click.
- Guide different follower types. Buyers, warm followers, and lurkers should all see a path.
- Prioritize long-term relationships. Feature your email list or main community.
- Watch the data. Let real clicks—not vibes—tell you what to keep or cut.
- Make buying easy. Don’t make ready-to-buy fans go on a scavenger hunt.
- Keep it fresh. Small, regular tweaks beat giant, once-a-year overhauls.
Do that, and your bio link stops being a polite suggestion and starts acting like a casting director—quietly turning the right people into main characters in your brand story.
Your Next Move (Yes, Right Now)
You don’t need a full rebrand or a free weekend to start this.
Here’s a simple, 20-minute challenge:
- Open your current Liinks page.
- Ask: “If a stranger tapped this from my latest post, is it obvious what to do next?”
- Make one improvement:
- Move your main offer to the top
- Rewrite a vague button into a specific, benefit-driven CTA
- Add a single, clear email signup with a compelling promise
Then, over the next week, watch what happens.
And if you don’t have a Liinks page yet—or yours is basically a link graveyard—this is your sign to upgrade that side quest.
Set up or refresh your page, give it a real job, and let that tiny link start doing main-character-level work for your brand.
