From Niche to Multi-Hyphenate: Using Liinks to Transition Your Brand Without Confusing Your Audience

So you built an audience around one thing.

Maybe you were “the wedding photographer,” “the fitness coach,” or “the Notion template person.” Now you want to talk about:

Your podcast
Your group program
Your Etsy shop
Your dog’s Instagram (no judgment)

Welcome to the multi-hyphenate era, where your bio suddenly reads like: creator • coach • consultant • designer • person-who-also-bakes-sourdough.

The problem? Your audience followed you for one clear reason. If you pivot without a plan, you risk confusing them, diluting your offers, and turning your link in bio into a chaotic buffet.

This is where a flexible link hub like Liinks quietly becomes your transition control center.

Why Your “Pivot Season” Needs Structure (Not Just Vibes)

A brand transition is less about changing your mind and more about changing expectations.

When you go from niche to multi-hyphenate, your people are silently asking:

“Are you still for me?”
“What should I pay attention to now?”
“Where do I go if I want the old thing vs. the new thing?”

If you don’t answer those questions clearly, they’ll answer with the back button.

A well-structured Liinks page helps you:

De-risk experimentation – You can test new offers or directions without rebuilding your whole site.
Segment your audience – Different buttons, sections, and visual cues tell different types of followers where to go.
Keep everything consistent – Your profiles can evolve while your one short URL stays the same.

If you’re already juggling multiple passions, you’ll probably also love our post on structuring one page when you do everything: The Multi-Passionate Creator’s Map.

Step 1: Decide What’s Actually Changing (And What’s Not)

Before you touch your links, get clear on the shift you’re making.

Ask yourself:

What am I no longer centering?
Are you:
- Retiring a service?
- Moving it to the background?
- Keeping it but only for referrals or existing clients?
What am I adding or elevating?
Examples:
- Launching a podcast
- Offering a group program instead of 1:1
- Expanding from “wedding photography” to “brand photography + education”
What stays exactly the same?
Maybe your vibe, your values, or your content pillars are consistent—even if the offer mix isn’t.

Write this out somewhere that isn’t your brain. Your Liinks page will become the visual proof of this list.

Step 2: Pick a Clear “Season Goal” for Your Liinks Page

When you’re in transition, you can’t afford a “here’s everything I’ve ever made” link page.

Choose one primary goal for this season:

Grow the new thing (podcast, newsletter, YouTube, etc.)
Fill a specific offer (group program, cohort, membership)
Warm people up to the pivot (education, storytelling, behind-the-scenes)

Everything on your Liinks page should support that goal. That doesn’t mean you delete your old world—it just means you stop giving it top billing.

If you’re curious how powerful simplification can be for conversions, bookmark The ‘One Offer’ Liinks Makeover for a deep dive.

Step 3: Build a “Transition Layout” That Makes Sense at a Glance

Let’s turn your season goal into a simple layout.

A. Lead With the New Direction

The top of your Liinks page is the loudest part. Treat it like a headline.

Use:

One hero link for your primary goal (podcast, new offer, waitlist, etc.)
A short line of copy above or below it that explains what’s going on.

Examples of micro-copy you can use:

“Evolving from 1:1 design to education — start with my new course.”
“Still here for the fitness tips, now adding mindset + business. Listen to the podcast.”
“Photography + creative coaching, all in one place. Start with this week’s feature.”

This tiny line of text does more to prevent confusion than 12 Instagram posts about your pivot.

B. Create a “For Long-Time Followers” Section

Your old niche people are not a problem to solve; they’re loyal customers to care for.

Add a section labeled something like:

“Here for the OG content?”
“If you loved me for [old niche]…”
“Still want [specific result]?”

Under that, add 2–4 focused links:

Your best “classic” resource or lead magnet
A legacy offer (if you’re keeping it)
A resource hub page for old content

If your archive is a mess, pair this with From Chaos to Clicks to turn your backlog into a curated resource hub instead of a graveyard.

C. Reserve One Area for Experiments

Multi-hyphenates always have a “what if I tried…” tab open in their brain.

Give those ideas a small but visible corner of your page:

Label it “Currently Testing” or “New & Experimental.”
Add 1–3 links max.
Rotate these regularly instead of adding more.

This tells your audience: “Yes, I’m trying things. No, I’m not abandoning the rest of my work.”

a split-screen illustration of a cluttered, chaotic link-in-bio page on the left and a clean, struct

Step 4: Use Design to Signal the Pivot (Without a Full Rebrand)

You do not need a $10k brand overhaul every time you evolve.

You do need visual cues that say, “Something’s new here, but I’m still me.”

On Liinks, you can tweak:

Colors – Give your new direction its own accent color.
- Example: Old fitness content in teal, new business coaching links in warm orange.
Button styles – Use a bolder style or different shape for your primary goal.
Section headers – Rename sections to match your updated positioning.

Some quick design moves that work well during a transition:

Keep your background and typography consistent with your old brand.
Change only one or two elements (accent color, button style) to highlight the new focus.
Use a featured image or banner-style link for the new offer so it visually dominates.

If you want more inspo on making your page look premium without a designer, you’ll love Broke but Branded.

Step 5: Map Old Content to New Direction

One of the biggest mistakes creators make when they pivot is abandoning their old content instead of reframing it.

Look at your existing posts, videos, and freebies and ask:

“Does this still support the person I want to serve now?”
“Could this be positioned as a ‘starter’ resource for my new direction?”

Then, on your Liinks page:

Create a “Start Here” cluster
- 3–5 links that bridge old niche → new direction.
- Example: If you’re moving from fitness coaching to life coaching:
  - “From Gym Wins to Life Wins: My Story” (blog or video)
  - “How I Went from Counting Macros to Coaching Mindset” (podcast episode)
  - “Free Workshop: Turning Discipline into Direction”
Retire or demote misaligned links
- If a freebie or offer attracts the wrong people for your new path, move it down or quietly archive it.
Refresh a few key pieces
- Update titles, descriptions, and thumbnails so they reflect your expanded identity.
- Then point to them prominently from your Liinks page.

For tiny, high-impact updates that make old content feel new again, pair this with The 5-Minute Content Refresh.

Step 6: Write Micro-Copy That Explains the Shift in One Scroll

Your audience should be able to land on your Liinks page and understand your pivot without reading a 20-frame Story series.

Where to add clarity:

Page title / top line:
- “Creative director & educator helping multi-passionate people build one cohesive brand.”
- “From wedding photographer to brand storyteller & mentor — here’s what I’m working on now.”
Section labels:
- “New: Business Coaching & Strategy”
- “Still here: Fitness Programs & Resources”
Button descriptions:
- “OG workout library (keeping this up for you!)”
- “New: 6-week business intensive for creators”

Pro tip: Write copy that acknowledges your OG audience directly. It makes them feel seen instead of replaced.

a creator sitting at a laptop customizing a Liinks page, with sticky notes around the screen labeled

Step 7: Use Your Liinks URL as the “Official Story” of Your Pivot

You’re going to talk about your transition across platforms—Reels, TikToks, emails, podcast episodes. Great.

But instead of sending people to random links every time, treat your Liinks URL as the home base of the story.

Ways to do this:

When you announce the pivot, say:
“Everything about the shift, plus all the new links, are in one place — hit the link in my bio.”
In your newsletter footer, change the CTA from “See more here” to something like:
“Explore my updated world (old niche + new offers) here.”
On podcasts or guest features, mention your Liinks URL as the single destination where people can:
- Find your old niche resources
- Discover your new work
- Choose their own path based on what they need

This consistency trains your audience: “Whenever I’m confused about what they’re doing now, I can just tap that one link.”

Step 8: Watch Behavior, Then Adjust (Instead of Guessing)

The nice thing about running your pivot through a link hub is that you can see what people actually care about, not just what they say they care about.

Pay attention to:

Which links are getting the most clicks
Whether OG niche links are still heavily used
Whether your new direction is gaining traction

If your new offer is crickets but your legacy resources are on fire, the answer is not always “go back.” Sometimes it’s:

Adjust the way you’re talking about the new thing
Make the path to it clearer on your Liinks page
Create more bridge content between old and new

Because Liinks is fast to update, you can:

Swap the hero link for a different offer for a week
Test new section labels
Rotate experimental links without redesigning everything

Think of this as your pivot dashboard: small changes, big clarity.

Putting It All Together: A Sample Transition Setup

Let’s say you’re moving from “Instagram Reels tips” to “full creator business strategy.” Your Liinks page could look like this:

Top area:

Header: “Helping creators go from ‘content machine’ to actual business.”
Hero button (bold, accent color): “Start here: Free training on turning content into clients.”

Section: For Reels Followers

“Reels Resource Vault (still available!)”
“Reels Hooks Library”
“Editing Tutorials Playlist”

Section: New Business Strategy Offers

“1:1 Strategy Intensive (limited spots)”
“Group Program Waitlist”
“Creator Business Newsletter”

Section: Currently Testing

“Notion Client Tracker Template”
“VIP Day Interest Form”

One scroll, three clear messages:

You’re expanding into strategy.
You still support your Reels audience.
You’re experimenting with new ways to help.

No confusion, no identity whiplash.

Quick Recap

You can go from niche to multi-hyphenate without losing people along the way if you:

Get clear on what’s changing vs. staying before you touch your links.
Choose one goal for your current season and let it lead your Liinks layout.
Design a transition-friendly structure: new focus on top, OG resources in a clear section, experiments in a small corner.
Use visual cues and micro-copy to explain your pivot in one scroll.
Map old content to your new direction instead of abandoning it.
Treat your Liinks URL as the official home base of your evolving brand.
Watch behavior and iterate, instead of guessing what people want.

Your brand can evolve. Your link can stay the same. That’s the whole point.

Your Next Move

If your bio currently says one thing, your content says another, and your offers say “???”, it’s time to give yourself a smoother transition.

Open a fresh tab and set up or log into Liinks.
Choose your season goal and rearrange your page around it.
Add one line of copy at the top that explains your shift.
Create a small section just for your OG followers so they know they’re still welcome.

You don’t need a dramatic “I’m rebranding!” announcement. You need a single, clear hub that shows people who you are now—and how all your hyphens fit together.

Start with the link in your bio. The rest of the pivot gets a lot easier from there.