
Micro-Influencers and AI: A New Era of Brand Advocacy
In recent years, the synergy between micro-influencers and artificial intelligence (AI) has transformed brand advocacy. As more brands recognize the power of authentic engagement, micro-influencers—those with a following of 1,000 to 100,000—have become pivotal to marketing strategies. Coupled with AI, these influencers can drive personalized, scalable campaigns that resonate deeply with audiences. Why Micro-Influencers Matter Micro-influencers bring a level of authenticity that larger influencers often struggle to maintain. Their smaller, more engaged audiences trust their recommendations, making them ideal partners for brands aiming for genuine connections