Beyond Blue Links: Unexpected Design Tweaks that Make Your Liinks Page Feel Premium (Not Template-y)

There’s nothing wrong with a basic link list… unless you’re trying to look like someone people should trust with their money, inbox, or brand deals.

A “default blue buttons on a white background” setup screams: I made this in 3 minutes and never looked back.

A premium-feeling page says: Hi, I’m thoughtful, organized, and probably worth paying.

That upgrade doesn’t come from adding more stuff. It comes from tiny, intentional design choices—especially when you’re using a tool like Liinks that actually lets you tweak things instead of locking you into one sad template.

This post is your permission slip to stop looking like everyone else using the same starter layout and start looking like the main character.

Why “Looking Premium” Actually Changes Your Results

Let’s get one thing straight: this isn’t about being fancy for the sake of it.

A more polished, less-template-y Liinks page helps you:

Increase trust at a glance – People decide in seconds whether you feel legit. Clean typography, spacing, and hierarchy do more for trust than another paragraph of “about me.”
Guide clicks where you want them – Thoughtful visual emphasis nudges visitors toward your most important links (offers, email list, booking, shop).
Stand out to brands and collaborators – A page that looks custom (even if it’s not) signals you’re serious, organized, and easy to present to their team.
Reduce “where do I click?” confusion – A premium layout usually equals a simpler layout. Less cognitive load = more clicks.

You’re already doing the hard part—getting people to tap your bio link. Now we’re making sure what they see feels intentional, not accidental.

Step 1: Start with a “Hero Moment,” Not a Pile of Buttons

Most link pages open with… a profile pic, a name, and then a wall of links.

That’s the template look.

Instead, think of the top of your Liinks page as a hero section, like the top of a homepage.

What to add at the top

Consider this mini stack:

Strong headline (not just your name)
- Bad: @jesscreates | Content Creator
- Better: Helping creators turn “just posting” into paid offers
One-line context
- Short-form video + simple systems so you can sell without spamming your feed.
One primary button
- Start here → Free 3-part starter kit
  or
- New? Watch this 3-minute intro

Then below that, your secondary links.

This instantly makes your page feel more like a curated experience and less like a bookmark folder someone accidentally published.

If you want more help with what that “start here” button should lead to, check out how we turn a link hub into a true home base in Stop Sending Traffic to Nowhere: How to Turn Your Liinks Page into the Hub of Your Entire Digital Strategy.

Step 2: Use Color Like a Brand, Not a Highlighter Pack

Premium pages rarely use every color in the crayon box.

On your Liinks page, aim for a simple palette:

1 background color (or soft gradient)
1 primary accent color (for your main CTA button)
1 neutral text color (dark gray > pure black for a softer feel)
Optional: 1 subtle secondary accent for dividers or tags

Easy ways to look more custom

Pick a background that isn’t pure white.
Try a very light warm beige, soft gray, or desaturated pastel. It instantly feels more designed.
Use contrast intentionally.
Your primary CTA should be the most saturated or bold color on the page. Everything else supports it.
Match your content vibe.
- Wellness / lifestyle: softer, muted tones
- Tech / productivity: cooler neutrals, bold accent
- Beauty / fashion: rich tones, higher contrast

If you already did a basic visual setup using the guidance in Broke but Branded: A No-Designer Guide to Making Your Liinks Page Look Shockingly High-End, this is where you refine it even further.

Step 3: Typography Tweaks That Quietly Scream “I Hired Someone”

Fonts are one of the fastest ways to move from “template” to “intentional.”

You don’t need 5 fonts. You need two that play nicely together:

Heading font: a bit more personality (a clean serif or modern display)
Body font: ultra-readable sans serif

Practical typography rules to steal

Limit yourself to 2 font families.
Use weight (regular, medium, bold) instead of new fonts.
Make headings actually bigger.
If everything is 14–16px, nothing stands out. Go a size or two up for titles.
Watch line length.
Long lines of text feel cheap and hard to read. Break descriptions into short, skimmable lines.
Use consistent casing.
Decide: Title Case, Sentence case, or ALL CAPS for buttons—and stick to it.

On Liinks, play with font pairings and then commit. Randomly changing fonts across sections is how you end up in group-project energy again.

Step 4: Level Up Your Buttons from “Default” to “Designed”

Most link-in-bio pages give you a bunch of identical buttons stacked like pancakes.

Premium pages use button hierarchy.

Create a button hierarchy

Think in three tiers:

Primary button – the main action you want people to take
- Bigger, bolder, or a filled style
- Lives near the top
- Example: Join the newsletter or Shop my presets
Secondary buttons – important, but not the main thing
- Outlined or lower contrast
- Example: Work with me, Media kit, Free resources
Tertiary links – nice-to-have extras
- Smaller text links, maybe grouped under “More from me”
- Example: My podcast, YouTube, Blog

Micro layout tricks that feel custom

Group related links with subtle headings:
For creators, For brands, Free stuff, Paid offers
Use icons sparingly.
A simple icon for social platforms or “email” is enough. If every button has a different emoji and icon, it looks noisy.
Add breathing room.
Don’t cram 14 buttons with zero spacing. A little white space between groups feels more expensive than another gradient.

If you want to go deeper on organizing links for different audiences (new followers vs superfans vs brands), One Liinks Page, Many Personalities: How to Create Custom Experiences for Different Audiences is your next rabbit hole.

Step 5: Use Sections and Visual Anchors Like a Mini Website

The “template” look comes from everything being the same: same width, same color, same style.

To escape that, add visual anchors—elements that break the pattern just enough to feel designed.

Simple ways to add structure

Section headers with personality
Instead of LINKS, try:
- Start here
- Work with me
- Free stuff (you’ll actually use)
Feature one highlighted block
Use a card-style link with:
- A small image or thumbnail
- Short description
- Clear CTA (Watch now, Get the guide, Book your spot)
Add subtle dividers
Thin lines, soft background blocks, or different spacing between sections make the page feel intentional, not endless.
Play with width and alignment
- Centered content at the top for the hero
- Left-aligned text for lists of resources (feels more editorial)

The goal isn’t to turn your Liinks page into a full website—it’s to borrow just enough layout thinking that it looks like one.

Step 6: Upgrade Your Copy from Labels to Mini Promises

Nothing makes a page feel more like a template than vague, lifeless button text.

Newsletter
Shop
YouTube

Cool, but… why should I care?

Premium-feeling pages use micro-copy that tells visitors what they’ll get when they click.

Before vs. after examples

Newsletter → Get my weekly creator playbook
Free guide → Steal my 3-part launch checklist
Book a call → Apply for a 20-min strategy session
Shop → Browse my presets + templates

Keep it short, but specific. You’re writing promises, not labels.

For more on using words (and layout) to guide people without feeling salesy, peek at Story-First Liinks: How to Use Micro-Copy, Emojis, and Layout to Guide Clicks Without Being Pushy.

Step 7: Add One Signature Element (Not 17)

The fastest way to look generic? Use only the default components.

The fastest way to look chaotic? Throw in everything: backgrounds, animations, gifs, badges, ten fonts, and a partridge in a pear tree.

Instead, pick one signature design element that feels like you and repeat it subtly.

Ideas:

A single shape motif – soft pill-shaped cards, rounded rectangles, or sharp-edged minimalist blocks
A tiny accent pattern – a line, dot grid, or wave that appears in section headers
A consistent image style – all screenshots framed the same way, or all product thumbnails with the same background color
A signature micro-emoji – one emoji you use sparingly in headings (e.g., ✨ for transformation, 📬 for newsletter)

The key: repeat the same element, don’t invent a new one for each section.

Step 8: Make It Feel Alive (Without Constant Redesigns)

Premium doesn’t mean static; it means curated.

You don’t need to redo your Liinks page every week. But you do want it to feel alive, not abandoned.

Simple ways to do that:

Feature something “this month.”
A tiny tag: This week, New, or Happening now on 1–2 links.
Rotate 1 hero link, not everything.
Keep your core structure the same; only swap the main CTA when you’re in a launch or promo.
Archive or demote old stuff.
Move outdated offers to a “More” section or remove them. Less clutter = more clicks.

If your goal is a page that works on autopilot and still feels fresh, pair these tweaks with the strategy in Evergreen, Not Exhausting: How to Build a Liinks Page You Barely Touch but Always Converts.

Step 9: Check the “Premium” Filters Before You Hit Publish

Before you call it done, run your Liinks page through this quick checklist:

Visual check

[ ] Is there a clear hero moment at the top (headline + 1 primary action)?
[ ] Do you have a simple color palette (1 background, 1 accent, 1 neutral)?
[ ] Are you using no more than 2 fonts, with consistent sizes and casing?
[ ] Can you visually spot the primary CTA in under 1 second?

Content check

[ ] Are your top 3 links clearly about your main goals (sales, leads, subscribers, or brand info)?
[ ] Does every button text promise a benefit, not just label a destination?
[ ] Are links grouped or labeled so strangers instantly know where to go?

Experience check

[ ] Does the page feel scrollable but not endless?
[ ] Is there one small element that feels uniquely you (shape, pattern, micro-emoji, imagery)?
[ ] Would a brand manager or potential client feel confident sending this page around internally?

If you can honestly tick most of these, you’re out of template territory and firmly in premium land.

Quick Recap: What Actually Makes Your Page Feel Premium

Let’s boil it down.

A premium-feeling Liinks page is not about:

Fancy animations
Overcomplicated layouts
47 different visual styles

It is about:

A clear hero section that tells people who you are and where to start
Intentional color and typography that look like they belong together
Button hierarchy and grouping so your main actions stand out
Micro-copy that sells the click, not just labels the link
One or two signature visual touches that make the page feel like you, not a default template
Light, ongoing curation so the page always feels current without needing a full redesign

Do those well, and your link in bio stops looking like everyone else’s—and starts working like a tiny, beautiful homepage that quietly does heavy lifting for your brand.

Ready to Ditch the Template Look?

You don’t need a full website rebuild, a designer, or a nervous breakdown over hex codes.

You need:

A clear “start here” moment
A few smart visual decisions
And a link-in-bio tool that lets you actually implement them—like Liinks.

Here’s your next move:

Open your current link-in-bio page on your phone.
Compare it against the checklist above.
Pick just three tweaks to implement first—hero section, button hierarchy, and one signature element are a great starting combo.
Log into Liinks, make the changes, and then…
Screenshot your glow-up and save it. That’s your new baseline.

Your audience is already tapping your bio link. Make sure what they see feels less like “default template” and more like “oh, they’re the real deal.”