Whether you’re a major influencer or you just like to dabble in Instagram and TikTok, there’s one thing you probably lack: a way to get people off the platform and into everything else you do. If your goal is to earn a living from these platforms, it’s all but essential to expose your followers and fans to something beyond what some of the world’s biggest social media platforms can provide.

Sure, you could be Cristiano Ronaldo, Dwayne Johnson, or Ariana Grande and make over $1.5 million for every sponsored post. However, most of us would struggle even to join Beyoncé in the cheap seats with her relatively paltry $1.14 million.

The fact is that from Instagram to TikTok, most of the best ways to earn a decent income or increase your clout on these sites involve not being on those sites at all. There are plenty of guides to making money on them, but once you’ve read a few, you’ll notice one important detail — they’re all about getting users off their platform of choice and to somewhere you can make a profit.

You don’t need to buy anything, nor do you need to sell anything. You simply need to get people from one place to another and take your cut or make your profit from sending them there. Easy right?

Wrong.

Social media is big business, especially for other companies. Even American Express has “embrace social media” at number two on their list of the best ways to promote an online business for free. Instagram and TikTok are young. They’re cool and hip. They’re about the people. They’re not a cheap and easy backlink or a promotional tool.

Unfortunately for those looking to make a few bucks, they’re also where the audience is.

They can arbitrarily restrict links to one in the bio and not much else, but that doesn’t pay the bills. Instead, you’ve got products to promote, a brand to build, and commissions to earn.

You need a link in bio tool.

One Link Becomes Many

No matter what you do, chances are you understand the importance of diversification. If you sell one product, you spend a lot of time looking for the next. You might promote one affiliate, but another might better suit a segment of your audience. If you post on TikTok, you might create on YouTube or Twitch too. One link won’t cut it — unless it transforms into multiple ones.

Link in bio tools like Liinks take the valuable online real estate that is the solitary link in your social profile and turn it into something bigger. You take control and decide that if you’re only allowed one, you’ll take that link and use it to link to your links.

How Link in Bio Tools Work

The one saving grace of only having a single link available is that you can send people to anything. With the right tool, that can be your own little page on the internet, designed to get people where you need them to be.

That can be as simple as getting people that already enjoy your content to see what you produce elsewhere. If you use Instagram, you probably use Twitter. If you’re big on TikTok, you might want to become just as big on YouTube. Let’s be honest; if you’re into social media, you’re probably on all four. So with just one link to work with, where do you send people?

How about all of them?

Your link in bio tool creates that page and puts your other social channels front and center. So with just one click, someone that wants to see more of you and your content will find further links to every social account you have — if you want them to. And that’s just the start.

Arbitrary limits quickly become a thing of the past. Instead, link out to your website. Get people to an affiliate offer you think they’ll like and take your cut. Showcase your DeviantArt portfolio. Do anything you want in pursuit of making some money, boosting your profile, or providing further information.

Customized Linkage

If you’re building a brand or cultivating a following, a bland list of links just won’t do. Your expanded links need something familiar or to jive with your personality. That’s why tools like Liinks give you back control.

Your link bio tool provides numerous customization options to take full advantage of the fact that it’s essentially a little web page, all of your own. Tweak colors, add logos, build your mailing list, or showcase tour dates — whatever works for you. These tools put the power that single link social media bureaucrats took away firmly back in your hands.

Then, when you’re done, simply use the sacred space in your bio to link out to further information.

Keeping Things Fresh

Another great benefit of link in bio tools is that the actual link in your bio never needs to change. That powerful customization you started with never goes away, so if you’ve got something new to promote, changed your email address, or launched a new website, you just need a few minutes to tweak your profile.

More importantly, you only need to do it once. Change something on your Liinks profile, and that’s what people will see straight away, whether they find you on Insta, TikTok, Twitter, or Facebook. Naturally, you can put as many links as you like on the last two — a dozen in every Tweet or post if you prefer. But when you have all your best links in one place, you might as well flaunt that too.

The same applies to LinkedIn, Reddit, Pinterest, and any other social network you might use. Sure, you can post hundreds of links, but don’t underestimate the importance of one compelling, prominent one.

If the time comes where you need as many people as possible to head to a single link, you can do that too, without updating every profile. Instead, temporarily set your personal link to redirect somewhere else, and every social account gets updated instantly.

Many people think of their Liinks profile as a virtual business card. If you could capture someone’s attention and send them to just one place outside the original platform, where would it be? The correct answer is often a broader, more compelling showcase of who you are and what you do — one link to rule them all. They’re then free to take it from there.

Your social content is the sizzle. Your websites, portfolios, and other social profiles are the steak.

Crunching the Numbers

One final benefit of a link in bio tool that goes far above and beyond what virtually any social platform provides involves the numbers. You might be a solo creator that loves to see numbers increasing. You could handle marketing at a multinational business and need numbers to inform the next campaign. You might be something in between. The right tool puts the most important numbers at your fingertips.

Liinks provides tracking across all plans, showing views, clicks, and more. For example, this data could indicate which links deserve to be higher up the page or showcase which other platforms your social media audience is most interested in.

Getting Started

Should you restrict yourself to just one link because someone at Instagram said so? Not today. You can take advantage of a link for every occasion right now and completely free here at Liinks. Simply hit “Sign Up” to create your personal profile page, and start linking out to everywhere and everything relevant to you, your brand, and your business.