How to Change the Link in Your Instagram Bio

Charlie Clark

• 3 min read
How to Change the Link in Your Instagram Bio

Your Instagram bio is a prime spot to share a link to your website, latest content, or anything you want your followers to explore. But how do you change the link in your bio? It’s simple and takes just a few steps. In this guide, we’ll walk you through updating your link in bio, plus share tips for optimizing it to make the most of this valuable real estate.

Instagram allows only one clickable link in your bio, making it a critical tool for driving traffic. Whether you’re a creator, business, or non-profit, this link can direct your audience to:

  • Your website
  • An online store
  • A link-in-bio page (like Liinks) that houses multiple links
  • Recent blog posts, videos, or campaigns

Changing this link regularly keeps your profile relevant and aligned with your current goals.

Here’s how to update the link in your Instagram bio:

1. Open the Instagram App

  • Launch the Instagram app on your smartphone and log in to your account.

2. Go to Your Profile

  • Tap on your profile picture in the bottom-right corner of the app to open your profile page.

3. Tap ‘Edit Profile’

  • On your profile page, look for the Edit Profile button located below your bio and tap it.
  • In the Website field, type or paste the URL you want to display in your bio.
  • Make sure the URL is correct and includes "https://" or "http://."

5. Save Changes

  • Once you’ve entered your desired link, tap the Done or Save button (depending on your device) to apply the changes.

Your updated link will now appear in your Instagram bio for all your followers to see!

  1. Use a Link-in-Bio Tool
    If you have multiple things to share—like a website, products, or social media links—consider using a link-in-bio tool like Liinks. This allows you to organize multiple links on a single page, ensuring your followers can access everything you want to showcase.
  2. Shorten Long Links
    Long, cluttered URLs can look unprofessional. Use a link shortener or a link-in-bio tool to create a cleaner, more visually appealing link.
  3. Highlight Specific Campaigns
    Update your link regularly to reflect ongoing campaigns, product launches, or new content. Use call-to-action phrases in your bio, such as:
    • “Shop our latest collection!”
    • “Read our new blog post!”
    • “Sign up for our newsletter!”
  4. Add UTM Parameters
    If you want to track traffic from Instagram, consider adding UTM parameters to your link. This helps you measure the effectiveness of your Instagram bio in driving traffic to your website.
  5. Test Your Link
    After updating, test your link to ensure it directs users to the correct page and loads properly on both desktop and mobile devices.

Instagram’s one-link limitation can feel restrictive, but tools like Liinks expand your possibilities. With Liinks, you can create a customizable, mobile-friendly page that includes all your important links in one place.

Here’s why Liinks is an excellent solution:

  • Unlimited Links: Share your website, blog, social media, and more.
  • Customizable Design: Match your page to your brand with colors, fonts, and layouts.
  • Analytics: Track clicks and see which links are driving engagement.
  • Easy Updates: Update your link-in-bio page in seconds to reflect new campaigns or content.

By adding your Liinks page to your Instagram bio, you provide your followers with a seamless way to explore everything you offer.

Conclusion: Keep Your Instagram Bio Link Fresh and Relevant

Your Instagram bio link is a powerful tool for connecting with your audience and driving traffic. By following these steps to update it and leveraging tools like Liinks, you can maximize its potential and ensure your followers always have access to your latest and greatest content.

Ready to simplify your Instagram bio link?
Create a Liinks page today and take your Instagram profile to the next level.

Try Liinks Today!