How to Add Links to Your TikTok Bio

Charlie Clark

• 3 min read
How to Add Links to Your TikTok Bio

TikTok is one of the fastest-growing social media platforms, making it a prime space to promote your brand, business, or personal content. Adding a link to your TikTok bio is a powerful way to direct your followers to other platforms, products, or resources. Whether you’re a creator, influencer, or small business owner, having a clickable link in your TikTok bio is essential for maximizing your reach.

Here’s a step-by-step guide to adding links to your TikTok bio, plus tips to make the most of it.

The link in your TikTok bio is a valuable tool for:

  • Driving Traffic: Send followers to your website, online store, or blog.
  • Promoting Products or Services: Showcase your latest offerings or affiliate products.
  • Expanding Your Reach: Link to other social media profiles to grow your audience across platforms.
  • Encouraging Engagement: Direct followers to sign up for newsletters, download resources, or participate in campaigns.

1. Switch to a Business or Creator Account

To unlock the clickable link feature, you’ll need to switch to a Business or Creator account if you’re not already using one.

Steps:

  1. Open the TikTok app and go to your profile.
  2. Tap the three-line menu (☰) in the top-right corner.
  3. Select Settings and Privacy > Manage Account.
  4. Tap Switch to Business Account or Switch to Creator Account.
  5. Choose a category that best describes your content.

Once you’ve switched to the appropriate account type, you can add a clickable link to your bio.

Steps:

  1. Go to your profile and tap Edit Profile.
  2. Look for the Website field.
  3. Enter the URL you want to share (e.g., your website, online store, or link-in-bio page).
  4. Tap Save, and your link will now appear in your bio for followers to click.

3. Optimize Your Bio

Now that your link is live, update your bio text to encourage clicks. Use clear call-to-actions (CTAs) like:

  • “Shop My Favorites Below 👇”
  • “Check Out My Latest Video 🎥”
  • “Explore More Here 🌟”

If you have multiple links to share, tools like Liinks can help you create a customizable page with all your important links in one place. This allows you to direct followers to everything from social profiles to affiliate products and blog posts.

2. Keep It Short and Sweet

Long, cluttered URLs can look unappealing. Use tools to shorten your links or display them cleanly through a link-in-bio page.

Place your top priorities—like product launches, new content, or promotions—at the top of your link-in-bio page to maximize visibility.

4. Track Engagement

Use tools with built-in analytics to monitor how many clicks your TikTok bio link is generating. This data can help you refine your strategy and focus on what works.

5. Update Regularly

Keep your bio fresh by updating your link to reflect your latest content, campaigns, or offerings. For example:

  • During a product launch, link directly to the product page.
  • When promoting a video, link to your YouTube channel or TikTok playlist.

How Liinks Can Enhance Your TikTok Bio

TikTok allows just one clickable link in your bio, but Liinks helps you make the most of it. With Liinks, you can:

  • Share Multiple Links: Create a hub for your website, social media profiles, affiliate products, and more.
  • Customize Your Page: Tailor your link-in-bio page to match your personal or professional brand.
  • Track Clicks and Engagement: Use analytics to see which links perform best.
  • Update in Seconds: Quickly edit your Liinks page to reflect new priorities or campaigns.

Liinks makes it easy for your TikTok audience to explore everything you offer in one seamless experience.

Conclusion: Drive Traffic with a TikTok Bio Link

Adding a link to your TikTok bio is a simple but powerful way to direct your followers to the resources, content, or products you want them to see. Whether you’re linking to a single URL or creating a hub for multiple destinations, your TikTok bio link can help you maximize engagement and grow your online presence.

Ready to simplify your TikTok bio?
Sign up for Liinks today and create a customizable link-in-bio page to showcase everything you offer.

Try Liinks Today!